Top-Selling Certified Brand and Largest Online Auto Marketplace Team Up to Raise Consumer Awareness, Drive Leads to GM Dealers
GM Certified Used Vehicles, the industry’s top-selling
manufacturer-certified used vehicle brand*, announced it has reached an
agreement to collaborate in a variety of areas with eBay Motors
(www.ebaymotors.com), the Internet's largest marketplace for buying and
selling all things automotive, to support the 3,900-plus GM Certified
Used Vehicles dealers in the U.S.
As a first step, GM
Certified Used Vehicles commits to list their entire national inventory
on eBay Motors at no cost to dealers. The agreement provides exposure
of GM Certified Used Vehicles dealer inventory in a classified listings
format to more than 11 million unique eBay Motors visitors a month.
Together,
the two companies will develop marketing and other offerings designed
to drive leads and sales to dealers. GM Certified Used Vehicles dealers
will benefit from increased exposure of their vehicle inventory and
branding on eBay Motors while car buyers will benefit from the wide
selection and convenient online-shopping experience provided by eBay
Motors.
eBay Motors is consistently ranked the No. 1 automotive
Web site, with 34 percent of all automotive minutes on the Web spent on
eBay Motors, according to Nielsen//NetRatings.
There are also
future plans to allow dealers to opt-in to complement this new offering
with additional packages and features, such as eBay Motors Local
Market, a subscription-based service that enables automotive dealers to
easily upload and list their entire used-car lot for one low price,
increasing the impact and visibility of their specific inventory on
eBay Motors. These additional options for dealers are currently
scheduled to become available during the second quarter of this year.
“The
eBay Motors agreement means that GM Certified dealers will have
millions more eyeballs looking at their inventory, and more traffic
drives sales,” said Mark Mathews, director, GM Used Vehicle Activities.
“Teaming with eBay Motors provides shoppers with convenient access to
all GM Certified inventory and continues GM Certified’s commitment to
interactive marketing. We now offer our dealers the most comprehensive
program in the industry, listing their inventory on more than 300
websites.”
“Dealers understand consumers are migrating online to
find their next vehicle,” said Rob Chesney, vice president, eBay
Motors, Marketplaces. “eBay Motors creates a rich shopping experience
for consumers and drives more qualified leads to dealers through
exposure to more than 11 million unique online-automotive shoppers a
month.”
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