Latest Automotive News

Subscribe in a reader

KelleyBlueBook 2008 Brand Image Awards

Email   small font medium font large font

Awards Honor Top New-Auto Brands Based on Consumer Perception Data from KBB Marketing Research

                Kelley Blue Book, the leading provider of new- and used-vehicle information, today announces the winners of the 2008 Kelley Blue Book Brand Image Awards. The Kelley Blue Book Brand Image Awards recognize automakers’ outstanding achievements in creating and maintaining brand attributes that capture the attention and enthusiasm of the new-vehicle buying public.
            The 2008 Brand Image Awards are based on consumer automotive perception data from Kelley Blue Book Marketing Research’s Brand Watch study.  Brand Watch is an online brand perception tracking study tapping into 12,000 in-market new-vehicle shoppers annually on  The highly comprehensive Brand Watch report provides a detailed look at in-market new-vehicle shoppers’ perceptions of brands, and important factors driving their purchase decisions while they are in the midst of the shopping process.  The results of an entire year of Brand Watch research and consumer opinions determine the 2008 Kelley Blue Book Brand Image Award winners. 

            Kelley Blue Book handed out 17 awards to automotive brands in the following categories during a gala event this evening amidst the festivities of the New York International Auto Show Media Preview Week in New York City:

Best Interior Design – Non-Luxury Sedan/Coupe/Hatchback:
Best Exterior Design – Non-Luxury Sedan/Coupe/Hatchback:
Best Interior Design – Luxury Sedan/Coupe/Hatchback:
Best Exterior Design – Luxury Sedan/Coupe/Hatchback:
Best Interior Design – Sports Car/Convertible:
Best Exterior Design – Sports Car/Convertible:
Best Interior Design – Truck:
Best Exterior Design – Truck:
Best Interior Design – Non-Luxury SUV:
Best Exterior Design – Non-Luxury SUV:
Best Interior Design – Luxury SUV:
Best Exterior Design – Luxury SUV:
Best Interior Design – Minivan:
Best Exterior Design – Minivan:
Best Overall Interior Design: Toyota
Best Overall Exterior Design: BMW
Best Overall Prestige Brand: Mercedes-Benz

“The Kelley Blue Book Brand Image Awards honor the automakers that stand out in the ongoing heated battle for consumer perception,” said Rick Wainschel, vice president of marketing research and brand communications for Kelley Blue Book and “While specific vehicle models may come and go over the years, the power of the brand is lasting in the minds of consumers.”

The most prestigious honors from Brand Watch include Best Interior and Exterior Styling, as well as Best Overall Prestige Brand.  Based on the results of the Brand Watch study, consumers rated Mercedes-Benz as Best Overall Prestige Brand.  With the company’s long history of combining rich interiors with distinguished exterior styling, the brand is known not only as a preeminent luxury automaker, but also one of the foremost luxury brands in the world.

BMW captured the award for having Best Overall Exterior Design. Its once-controversial new designs are now winning legions of fans, and the company has maintained a family resemblance across the board while allowing each model to take the design theme in a slightly different direction. Toyota garnered Best Overall Interior Design with its vehicles’ simple, familiar and consistently gratifying fit, finish and materials used across its vehicle line-up. 

“Understanding brand perception is important to gauging vehicle value,” said Jack R. Nerad, executive editorial director and executive market analyst of Kelley Blue Book and “Because brand is so important to consumers as they decide which vehicles they are considering and, ultimately, what vehicles they will buy, it is important to study their perceptions of various brands, the attributes that contribute to those perceptions, and how those perceptions shift over time.”

Receive the latest automotive news by email!

Enter your email address:

Related news
Awards Honor Top New-Auto Brands Based on Consumer Perception Data from KBB Marketing Research Amidst the various festivities taking place during the 2008 New York International Auto Show, Kelley Blue Book ...
According to the latest Kelley Blue Book Marketing Research study (, an increasing number of consumers say their purchasing behavior has shifted and will continue to change significantly ...
For the first time since the launch of the second generation Cayenne, Porsche will be increasing prices. The price changes, effective 1st June 2008, will be between 1.4% and 2.8%, depending on the ...
Kelley Blue Book, the most-visited new-vehicle shopping site, is once again an official sponsor of press days and the media center at the 2008 New York International Auto Show on March 19-20 ...
Today marks the official launch date of the third generation Golf Estate. Customers, who have been ordering the car since the start of June this year, will now be able to drive their new ...
Honda Civic GX Natural Gas Car Earns Top Spot on ACEEE's "Greenest Vehicles of 2008" List for the Fifth Straight YearHonda claims four of 12 spots on 2008 list <!-- E-Mail ...
Cadillac was recognized with two EyesOn Design Awards for Design Excellence honors at the 2008 North American International Auto Show (NAIAS). The 2009 CTS-V performance sedan captured the production car award and the ...
Mecachrome International Inc. (TSX:MCH) has won a contract renewal for the manufacture and assembly of Formula One engines developed by Renault Sport. The contract is for three years, running until the end of ...
The Chrysler Town & Country and Dodge Journey have been awarded Bark Buckle UP's 2010 Pet Safe Choice Awards at the 2010 Chicago Auto Show. The Pet Safe Choice Award is given ...

Best Investment Newsletter

- 46% in 2008

- invest in the best performing US stocks only and sell them when the uptrend is over

- very easy to follow, simple buy/sell signals

- no need to have investing or trading experience

Find More Now!

KelleyBlueBook 2008 Brand Image Awards
> © 2006-2017 except where otherwise noted