Kelley Blue Book, the most-visited new-vehicle shopping site, is once again an
official sponsor of press days and the media center at the 2008 New
York International Auto Show on March 19-20 at the Jacob Javits
Convention Center in New York City. The sponsorship highlights
kbb.com’s strong industry leadership position with its most-visited
information site among new-vehicle buyers, its timely and accurate
new-vehicle data and pricing, as well as expert insight available to
the media throughout its market analysts and editorial team.
Blue Book’s campaign message at the New York International Auto Show
is, “New or Used, You Can Quote Us on It.” While best known for its
used vehicle values, Kelley Blue Book has been collecting and
publishing new-vehicle data, pricing and information since 1965, and
making all of its information available to more than 13 million unique
vehicle shoppers each month on its No. 1 Web site, kbb.com.
Blue Book will be on-site at the 2008 New York International Auto Show
to assist the media with their stories, including providing editorial
commentary as well as Kelley Blue Book data. Kelley Blue Book’s Jack
Nerad, executive editorial director and executive market analyst, will
be on-hand to provide expert commentary on manufacturers, vehicle
introductions, industry trends and automotive technologies.
On the lighter side, Kelley Blue Book also will offer a ‘Relax and
Refresh’ station in the Media Lounge, including two licensed massage
therapists to handle aching backs, tense shoulders and sore feet. For
registered media needing a pick-me-up, Kelley Blue Book also will
provide its own branded energy drink, “Alternative Fuel,” and Blue
Book-branded bottled water. Also, be sure to check inside your press
bag, given to registered journalists in the Media Lounge, for another
surprise gift from Kelley Blue Book.