Kelley Blue Book
announced the unveiling of a new internet-based dealer solution known as LeadDriver ™. This new program helps to enable dealers to capture leads while offering Kelley Blue Book
trade-in values and other related information on the automobile dealer’s website.
LeadDriver, according to Kelley Blue Book, can help turn car shoppers into buyers by keeping consumers interested in the dealer’s website. Presenting them with Kelley Blue Book related information, trade-in values and by allowing the dealer to customize website links directing shoppers through their site, LeadDriver is the sole solution to integrate this technology of combining KBB trade-in values with the dealer’s website while helping to capture customer leads at the same time. In addition to the potential customer’s contact information, LeadDriver has the ability to provide the dealer with information relating to the shopper’s trade-in vehicle and value, along with their current vehicle of interest. LeadDriver is priced at $249 per month per rooftop.
In addition to LeadDriver, Kelley Blue Book has announced the release of an expanded online advertising program geared toward dealers. Known as Dealer Showcase, this new venture is designed to increase traffic to the dealer’s website and showroom. By allowing customers to search via local area, zip code and automobile choice, the Dealer Showcase provides customized search results featuring participating dealers.
“Our Dealer Showcase makes the largest ad units on kbb.com available only to dealers allowing them to capture a local audience in the market to buy a car today,” admits Joe Vraneza, vice president, dealer sales for Kelley Blue Book. “Buyers want an easy way to get to their local dealers and this is a great way to not only assist car-buyers, but dealers simultaneously.”
Also included in the February 11 announcement, CDMdata, a Kelley Blue Book company, announced two significant deals that have recently been confirmed with Enterprise Rent-a-Car and Sonic Automotive. This new agreement expands CDMdata’s customer base to an additional network of 2,000 dealers.