Volvo has released the first photos of one
of this year's most anticipated new car launches - the all-new 2009
Volvo XC60. "This is not only the safest Volvo ever - it's also the
most stunning," says Volvo Cars President and CEO Fredrik Arp. The new
XC60 makes its world premiere at the Geneva Motor Show on March 4. The
first cars will reach dealers in Europe in fall 2008 with the U.S.
launch following shortly thereafter; the first quarter of 2009.
Volvos' new XC60 crossover steps boldly into what is the
motoring world's toughest and fastest-growing segment - the "Small
Premium Utility." It blends a dynamic mix of two styles. Down below,
the unmistakeable, immensely capable XC pumps its muscles. Up top, the
daring lines create the elegant, sporty charisma of a coupe.
"This car is charged with more emotive form and more energy than any
other Volvo," says Volvo Cars Design Director Steve Mattin. "We're
elevating our design DNA to an entirely new level by literally turning
up the visual volume. If you say that you'd recognise a Volvo from 300
feet away today, I dare say the XC60 radiates a clear Volvo presence
from at least twice that distance."
A variety of intelligent safety systems are another important part of
the XC60's special character. The big news is City Safety - a unique
system that can help the driver avoid or reduce the effects of the type
of low-speed impacts that are common in city traffic. If the car is
about to drive into the vehicle in front and the driver does not react,
the car automatically applies the brakes.
"Volvo is the first in the world to offer this type of feature as
standard," says Arp. "City Safety clearly signals that the new XC60 is
the safest car Volvo has ever produced. The car is packed with our
accumulated safety know-how and technology, both when it comes to
preventing accidents and protecting all the occupants in a collision."
The XC60 targets a group of customers who impose high demands on
design, brand integrity and high-tech content in its choice of
lifestyle products. "One might say that this could be the C30 owner's
next car," says Arp. "It's as sporty and exciting, but more capable.
With the XC60, we're widening our model range to attract even more
customers with an active urban lifestyle."
The new XC60 will be launched in the US with a single engine: the
powerful turbocharged T6, which produces 281 horsepower. All Wheel
Drive (AWD) with Instant Traction is fitted as standard.
Europe and North America sales targets
The global sales target for the new XC60 is 50,000 units per year. The
five largest markets during the peak year 2010 are expected to be the
USA (15,000 - 20,000 units annually), Germany, Great Britain, Russia
The Volvo XC60 will be built at the Volvo Cars factory in Ghent,
Belgium. Sales will start in Europe during the fall of 2008, while
sales in North America are targeted to begin in early 2009.