Toyota announced today at an Australian
government-sponsored press conference in Nagoya, Japan, that it will
begin producing the "Camry Hybrid" at the Altona Plant of Toyota Motor
Corporation Australia Ltd. (TMCA), as part of an effort to further
popularize hybrid vehicles worldwide.
"We decided to build the Camry Hybrid in Australia because Australians
are keenly aware of environmental issues including global warming, and
we are confident that the Camry Hybrid will be well received. Toyota
intends to make further efforts toward popularizing hybrid vehicles",
said TMC President Katsuaki Watanabe at the press conference attended
by Australian Prime Minister Kevin Rudd, Minister for Innovation,
Industry, Science and Research Kim Carr, and Australian Ambassador to
Japan Murray McLean. Also representing TMC were Executive Vice
President Tokuichi Uranishi and Senior Managing Director Akira Okabe.
Production of the Camry Hybrid at the Altona Plant (in the State of
Victoria in southeastern Australia) will commence in early 2010, with
an annual production target of 10,000 vehicles.
After receiving TMC's decision officially today, Victorian Premier John
Brumby will hold a press conference at the Altona Plant to be attended
by TMCA President Masahide Yasuda.
Ever since the introduction in 1997 of the Toyota Prius—the world's
first mass-produced gasoline-electric hybrid vehicle—TMC has been
making a concerted effort to promote and popularize hybrid technology,
as part of its high-priority environmental-management policy.
Toyota aims to sell 1 million or more hybrid vehicles annually as early
as possible in the 2010s and, taking market needs into consideration,
is working to put in place an optimal hybrid vehicle production system
worldwide.
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