Toyota announced today the opening of the 21st Century
Greater Beijing Afforestation Center in Fengning Man Autonomous County,
Hebei Province, China.
The center, set up jointly by the China-Japan Scientific Technology
& Economic Exchange Association of the Chinese Academy of Sciences,
the Hebei Province Forestry Bureau, the Tokyo-based NPO Green Earth
Center and TMC, has been established to solidify afforestation
activities in the region, to be functional in creating a system able to
spread these activities to other regions, to assist in the cultivation
of experts in afforestation and to disseminate information on combating
desertification.
With a completed panel display room, seminar rooms and other
facilities, the center will function as a base for conducting research
and surveys, helping to deepen the specialist knowledge of
afforestation experts and researchers. It will also accept
afforestation volunteers and serve as a forum for students and the
general public to receive environmental education on afforestation
programs.
Representatives from the parties involved attended an opening ceremony
today at which volunteers from TMC and Toyota's affiliates in China
carried out a tree-planting event.
The center forms part of the third-term joint activities laid out under
the 21st Century Greater Beijing Reforestation Model. The model, a
Sino-Japanese afforestation initiative that has been underway since
April 2001, is an effort to prevent the expansion of desertification
that is encroaching upon Beijing and other areas around the Chinese
capital. TMC is supporting these joint initiatives through such ways
as the provision of 450 million yen, including the cost of building the
afforestation center.
Toyota is committed to carrying out social contribution activities
throughout the world, with a focus on environmental protection,
human-resource development and traffic safety. In China, in addition
to implementing afforestation programs to combat desertification, TMC
has also created the Toyota Environmental Protection Aid Program for
China's Youth, providing support for local environmental protection
activities. Meanwhile, to promote human-resource development, TMC
established the Toyota Study Assistance Fund and a research center in
collaboration with the School of Public Policy & Management at
Tsinghua University. In the area of traffic safety, TMC is conducting
safe-driving events for the general public in collaboration with the
Chinese Ministry of Public Security. Through such social contribution
activities, Toyota aims to be a good corporate citizen and plans to
continue actively contributing to Chinese society.
The 21st Century Greater Beijing Afforestation Center
| Location |
Jiulongshan Park, Fengning Man Autonomous County, Hebei Province, China |
| Facilities |
Area: 950 m2
Principal facilities: Panel display room, seminar rooms and cafeteria |
| Construction cost |
100 million yen |
| Administrator |
Fengning Man Autonomous County, Hebei Province Forestry Bureau |
21st Century Greater Beijing Reforestation Model
| Project |
21st Century Greater Beijing Reforestation Model (Sino-Japanese joint project) |
| Participants |
China-Japan
Scientific Technology & Economic Exchange Association, Chinese
Academy of Sciences; Hebei Province Forestry Bureau; NPO Green Earth
Center; Toyota Motor Corporation |
| Location |
Fengning Man Autonomous County, Hebei Province* |
| |
Implementation |
1st term |
2nd term |
3rd term (planned) |
| |
Period |
April 2001 – March 2004 |
April 2004 – March 2007 |
April 2007 – March 2011 |
| |
Main goals
and aims |
Afforestation of 1,500 ha |
Afforestation of 1,000 ha;
creation of a structure for supporting both the livelihood of local residents and environmental protection
|
Afforestation of 500 ha;
solidification of afforestation activities, creation of system able to spread afforestation activities to other regions
|
| |
Funding |
150 million yen |
150 million yen |
150 million yen |
*Located
approximately 180km north of Beijing, the Fengning Man Autonomous
County in Hebei Province is one of the areas that spawn the dust storms
that have been assailing Beijing in recent years. The area also serves
as the source of Beijing and Tianjin's water supply.
 |
|
|
| The 21st Century Greater Beijing Afforestation Center |
|
|
 |
|
 |
April 2001
Before afforestation |
September 2007
Five years after afforestation |
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