Worldwide cumulative sales of the Toyota Prius—the
world's first mass-produced gasoline/electric hybrid vehicle—have
passed the 1 million mark, with approximately 1,028,000 units sold as
of the end of April this year*1. Currently, Prius sales are robust in more than 40 countries and regions, particularly in Japan and North America.
Based on sales figures collected up to April 30, 2008, TMC believes
that Prius vehicles worldwide have contributed to a reduction in CO2 emissions (considered a cause of global warming) by producing approximately 4.5 million tons*2 less CO2 when compared with gasoline-powered vehicles in the same class and of similar size and driving performance.
The Prius was launched in Japan in 1997 and began selling in Europe,
North America and other markets in 2000. In 2005, Toyota began first
overseas production of the Prius in Changchun, China, and sales of
Prius vehicles in South Korea are expected to begin in the latter half
of 2009.
In 2003, the second-generation Prius, equipped with the Toyota Hybrid
System II, was introduced with improved environmental performance and
power. In August 2007, Prius G, S and S "Standard Package" Japan
models achieved a fuel efficiency of 29.6km/l in the Japanese Ministry
of Land, Infrastructure and Transport's newly introduced JC08 test
cycle. (The Prius S and S "Standard Package" models achieved 35.5km/l
in the older 10-15 test cycle.) The Prius is also one of the first
vehicles to meet the new 2015 Japanese fuel efficiency standards set
out under the Law Concerning the Rational Use of Energy.
As part of its high-priority environment-management policies, Toyota
has made a concerted effort to promote and popularize hybrid
technology, chiefly through the Prius. And as hybrid technology can be
applied to a wide range of vehicles, Toyota aims to sell 1 million or
more hybrid vehicles annually as early as possible in the 2010s.
*1. Based on TMC data
*2. Number of registered vehicles  distance traveled actual fuel efficiency in each country CO2 conversion factor
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