Toyota announced today that it is displaying a total of
50 production and concept vehicles at the 2008 Beijing International
Automotive Exhibition, held from today until April 28 at the new China
International Exhibition Center in Beijing, China.
The display—aimed at responding to the rapidly diversifying Chinese
market—is the largest and most-varied Toyota/Lexus exhibit ever at the
biannual Beijing event. Production models shown include the compact
Yaris (to be built in Guangzhou, China from the end of May) and the new
Vios and Lexus LX570 SUV, both introduced in China earlier this year.
The most-ever concept cars on display ever for Toyota/Lexus at the
Beijing show—seven, including six appearing in China for the first
time, such as the iQ compact and the personal mobility i-REAL, indicate
Toyota's direction regarding the environment and energy diversification.
The display also highlights advances in environmental and safety
technologies, with cutaway models of the Prius and LS600h hybrids and
the GOA (Global Outstanding Assessment) collision-safety body
represented by a crash-tested Camry and the Crown, models that both
received a five-star safety rating under the C-NCAP (China New Car
Assessment Program) introduced in 2006.
In addition, at a press conference at the show today, TMC President
Katsuaki Watanabe elaborated on Toyota's vision and initiatives for
contributing to the achievement of sustainable mobility in China and
elsewhere.
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