Toyota Motor Corp. overtook Ford Motor Co. to become
the No. 2 automaker by U.S. sales in 2007, using new products and
relentless strategy to break Ford's 75-year lock on the position.
Toyota sold 48,226 more cars and trucks than Ford, according to
sales figures released Thursday.
Toyota's sales were up three per cent for the year, buoyed by new
products like the Toyota Tundra pickup, which saw sales jump 57 per
cent.
Ford's sales fell 12 per cent, ending with a whimper a year that
is expected to be the worst for the auto industry since 1998 as
consumers fretted over high gas prices and the economy.
Ford corporate historian Bob Kreipke said it was the first time
since 1931 that Ford wasn't second behind General Motors Corp. in
U.S. sales.
Ford's car sales plummeted 24 per cent for all of 2007 as some
models like the Ford Mustang aged and a new Ford Taurus sedan was
unable to match the volumes of the older version. Truck sales were
down five per cent for the year.
Jim Farley, who recently became Ford's global marketing chief
after a career at Toyota, said the new numbers won't change Ford's
recovery plan.
``In fact, it actually accelerates the way we're running the
business,'' Farley said. ``It accentuates the difference between how
we're running the business and how our competitors are running the
business. It requires us to stick to the plan, no doubt, but it also
requires us to really accelerate the development of new products.''
Farley pointed out that Ford had some hits in 2007, particularly
its Ford Edge and Lincoln MKX crossover vehicles. Ford crossovers
grew 62 per cent over the year, far outpacing the industrywide
average of 17 per cent.