Toyota, in a neck-and-neck race that could
dethrone General Motors as the world's top automaker this year, said
Tuesday it plans to sell 9.85 million vehicles globally in 2008.
Toyota also said it plans to produce 9.95 million vehicles
worldwide during the same year, up five per cent from this year _
the same percentage jump for the automaker's global sales.
Toyota Motor Corp.'s targets, announced at a hotel in Nagoya near
company headquarters, far surpasses the 9.3 million vehicles General
Motors has given as its estimate for production this year.
GM has not given a forecast for the number of vehicles it expects
to produce or sell in 2008.
GM has been fiercely fighting back and boosting its overseas
business to try and retain the top industry spot, which it has held
for 76 years.
Toyota has grown steadily in recent years, along with the
popularity of its models such as the Camry sedan, Corolla subcompact
and the Prius gas-electric hybrid.
Soaring gas prices have dramatically boosted the appeal of
smaller fuel-efficient models that are Toyota's trademark.
Demand for Toyota models has been growing in almost every region,
including the United States, and new markets such as China, South
America, Russia and India.
But Koji Endo, auto analyst with Credit Suisse in Tokyo, said
next year will likely prove a challenge even for Toyota, as U.S.
economic woes weigh on sales and profit. But he said the overall
optimism for sales growth is ``reasonable,'' given Toyota's recent
performance.
``These are targets Toyota is giving, not forecasts, and so they
are reasonable,'' he said.
If Toyota achieves the target given Tuesday, it would put the
company far ahead of the industry record of 9.55 million vehicles
sold by GM in 1978. GM sold 9.1 million vehicles around the world in
2006.
GM spokesman in Tokyo Michihiro Yamamori declined to comment,
saying the Detroit-based automaker's policy is to refrain from
comment on its rivals' targets.
Toyota president Katsuaki Watanabe said keeping a balance between
quality and quantity will be key to growth.
``These are times when we must change what needs to change but
preserve what must not change,'' he said.
``We have always said there can be no growth in quantity without
raising the level of quality.''
In August, Toyota set a global sales target of 10.4 million
vehicles for 2009.
Toyota also said it is preparing mass-production of lithium-ion
batteries for low-emission vehicles.
Lithium-ion batteries, already widely used in laptops and other
gadgets, are smaller yet more powerful than the nickel-metal hydride
batteries used in gas-electric hybrids like the Prius now.
That battery will not be used in the Prius, on sale for a decade
and the most popular hybrid on the market, Toyota said.
The lithium-ion battery will be used in a plug-in hybrid, which
would recharge from a regular home socket, and travel longer as an
electric vehicle than the Prius. Toyota has started tests on its
plug-in hybrid but has not shown a model using the new battery.
Executive vice-president Masatami Takimoto, who oversees
technology, said Toyota has developed the lithium-ion battery to a
level that it is almost ready for mass-production, although that
won't start until sometime after next year.
Watanabe said Toyota expects its U.S. sales to grow next year,
despite problems such as the subprime mortgage crisis and soaring
oil prices that are likely to crimp overall auto sales. Other
overseas regions will also post growth, including China and Russia,
next year, he said.
After the first nine months of this year, Toyota was _ at 7.05
million vehicles sold worldwide _ trailing Detroit-based GM's sales
of 7.06 million vehicles for the same period.
The final tally for this year's numbers won't be out until
January next year.