Latest 2.2-litre common-rail engine will offer excellent power and fuel economy
Motors (Thailand) Co. Ltd. today pulled the wraps off the Tata Xenon
1-tonne pickup truck at the annual Bangkok International Motor Show.
The Xenon will be sold from today across Thailand through the company's
own dealer network. Over 20 dealers have already been appointed and the
network is being progressively extended.
Commenting on this
maiden initiative of the company in Thailand, Mr. Ratan N. Tata,
Chairman of Tata Motors, stated, "I am pleased that Tata Motors
(Thailand) is launching the Xenon pickup in Thailand. The Xenon pickup
has been developed and built in Thailand, specifically keeping the Thai
customers in mind. We are hopeful that Thailand and ASEAN region will
become key markets for Tata Motors in the near future."
Xenon features a 2.2-litre Direct Injection Common Rail (DICOR) engine
with Variable Turbine Technology (VTT) and intercooler promising high
durability, ease of maintenance and low spare part prices. The 2.2L VTT
DICOR common-rail diesel technology offers excellent power delivery and
low fuel consumption. The Xenon has been designed with high suspension
The Xenon's body boasts of 0.8 - 1.5 mm-thick
steel sheets, thicker than other pickups in the market, for better
durability and safety.
The company carried out extensive
research in the ASEAN region and finally decided to invest Bt1.3
billion in Thailand to produce the Xenon pickup truck. Thailand is
reputed as a 1-ton pickup manufacturing destination with a strong
supplier base which uses modern technology to produce high-quality
products. Initially the Xenon intends to have 50 percent local content,
so that customers can be sure that inexpensive spare parts would be
The Xenon is assembled at the Thonburi
Automotive Assembly Plant (TAAP). Thonburi's long experience and
excellent reputation in quality and craftsmanship will ensure the
product meets customer preference.
The Xenon is being launched
in two body styles: X-tend Cab and Double Cab (4-door). All models come
with the 2.2-litre DICOR common-rail engine with VTT and intercooler,
as well as 32-bit ECU to produce 140 horsepower and 320Nm of torque
from 1,700-2,700rpm, as well as excellent fuel economy.
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