TORONTO (CP) _ As Canadians grapple with the choice between
satellite radio providers Sirius and XM, automaker Subaru as usual
is going its own way and has chosen both, but in different models.
The Japan-based carmaker, known for quirky design and robust
all-wheel drive, is offering optional satellite radio capability on
2007 models as they go on sale this year.
XM service will be available on upscale Legacy and Outback
models, as well as the big B9 Tribeca.
On the smaller Forester and Impreza lines, Sirius will be the
That will provide shock-jock Howard Stern to buyers of Subaru's
high-performance WRX models and other small cars, while drivers of
bigger and plusher Subarus get Oprah Winfrey and what XM claims is
premium sports coverage.
``Sirius Canada is thrilled that its satellite receivers and
premium 100-channel service will be available in Subaru's top
selling vehicles,'' Mark Redmond, president and CEO of Sirius
Canada, said in a news release.
``We are pleased that XM Canada satellite radios will be
available in Subaru's top selling model vehicles,'' Stephen Tapp,
president of XM Canada, said in the same release.
Katsuhiro Yokoyama, president of Subaru Canada, said the unit of
Fuji Heavy Industries ``is delighted to partner with both Sirius and
XM to provide a rich variety of music, sports and talk-radio
programming to our customers.''
A Subaru Canada spokeswoman explained that the satellite-radio
model split is in line with what Subaru is doing in the United
States, where Legacies and B9s are built at Lafayette, Ind., while
Imprezas and Foresters are imported from Japan.
Subaru sold 16,000 vehicles in Canada last year, about one per
cent of the new cars purchased in the country.
Among high-volume automakers, XM has a partnership with market
leader General Motors, while Sirius has a deal with Chrysler in
Canada and the United States and has an arrangement with Ford in the
U.S. but not yet in Canada.