Latest Automotive News

Subscribe in a reader





Saab Creates Living Brand Experience at the ICEHOTEL

Email   small font medium font large font

Google
 
Web AutoNews24h.com


The Swedish premium car brand, Saab, has created a truly all-encompassing brand experience that opens its doors to the public today.

Housed within the one and only hotel made of ice, the ICEHOTEL in Jukkasjärvi, Sweden, the ‘Saab Move Your Mind Room’ allows the public to experience Saab – the brand, its spirit, tonality and core values through innovative design installations made wholly from ice.

Designed and created by Saab chief designer Simon Padian and leading ICEHOTEL designer Tjåsa Gusfors, the installation was inspired by Saab’s core brand pillars - progressive design, responsible performance and sporty driver focus. Drawing inspiration from these core brand values and from the award-winning Saab Aero X concept car, the installation showcases Saab’s heritage in design innovation and independent thinking.

“The Saab Move Your Mind Room is designed to be a journey, a flow, a pulse which aims to disrupt and challenge visitor perceptions of what is normal or expected,” Padian explains. “The installation is designed to create an audiovisual experience that defies the visitor’s senses. We hope that the public will find it thought-provoking and feel more engaged with the Saab brand.”

Visitors are encouraged to walk through an ice suite featuring Saab brand values and showcasing Saab’s design heritage. Highlights include an ice sculpted Saab Aero X and impressive light and sound sequences.

Receive the latest automotive news by email!

Enter your email address:


Related news
Saab will go ‘back to the future’ at next month’s (Sept) Frankfurt International Motor Show by evoking the iconic appeal of its classic ‘Black Turbo’ models. The Swedish premium ...
STOCKHOLM, Sweden _ The chief executive of Swedish areospace and defence company Saab AB has dismissed deputy CEO Ingemar Andersson, saying they have been unable to work together well enough. The company announced ...
The distinctively re-designed Saab 9-3 range, expected at North American dealerships in early September 2007, features frontal styling inspired by Saabs award-winning Aero X concept car and a higher level of standard content. ...
Saab begins the 2009 model year with attractive news for those seeking a vehicle that combines the enhanced functionality of cross-wheel-drive technology, Scandinavian design and an engaging, turbocharged driving experience. ...
Voted 'Best Concept' at Geneva Auto Show World Premiere ...
Chrysler LLC on Thursday announced a new executive vice- president position to expand alliances with overseas automakers, something that industry analysts say shows a new sense of urgency to find partners outside of ...
Carmakers are being ``picked on'' as the federal government plays politics with environmental policy, a leading auto-sector analyst said after industry executives were told in Ottawa that new exhaust-pollution rules ...
Porsche 911, Cayman and Boxster Tie for Most Ideal Sports Car in America When renowned California-based automotive marketing and product-consulting firm AutoPacific surveyed over 33,500 new car owners, the full ...
General Motors has reached a preliminary agreement to sell its Saturn brand to Penske Automotive Group in a deal that could preserve thousands of American jobs.
Murano, Rogue Crossovers are first vehicles available for customers - Nissan Motor Co., Ltd. (NML) announced the Nissan brand officially launches today in Korea. Leading the Nissan brand expansion into Korea are the ...

Best Investment Newsletter

- 46% in 2008

- invest in the best performing US stocks only and sell them when the uptrend is over

- very easy to follow, simple buy/sell signals

- no need to have investing or trading experience

Find More Now!


Saab Creates Living Brand Experience at the ICEHOTEL
> © 2006-2017 AutoNews24h.com except where otherwise noted