Porsche 911, Cayman and Boxster Tie for Most Ideal Sports Car in America
When renowned
California-based automotive marketing and product-consulting firm
AutoPacific surveyed over 33,500 new car owners, the full line of 2008
Porsche sports cars topped the field in the Premium Sports Car segment,
and Porsche ranked as the Ideal Premium Brand for 2008 ahead of brands
like Jaguar, Buick, Mercedes-Benz, Audi and Land Rover among others.
“Sweeping the field in the Premium Sports Car segment, owners
provided validation that Porsche really knows their target buyer and
understands how to build an ideal vehicle. This year they cleaned house
in the Premium Sports Car segment. Not only did all of the Premium
Sports Cars they produce score in the top three. It was a three-way-tie
for first place, with the 911, Cayman and Boxster all sharing in the
glory,” according to AutoPacific. Porsche’s fourth product line, the
Cayenne, finished an impressive second in the Premium Luxury X-SUV
segment.
AutoPacific releases its highly regarded Ideal Vehicle Awards (IVA)
results annually to measure owner desire for change across 15 specific
areas related to a vehicle’s ride, handling, roominess, technology,
comfort, and more. Vehicles with the least amount of desired changes
are considered “ideal” vehicles, having met their buyer demands.
Last year, both the Porsche Boxster and Cayman received coveted IVA
accolades as well. In the auto industry these awards are considered the
benchmark for clearly measuring how satisfied new-car owners are with
their vehicles.
AutoPacific is a future-oriented automotive marketing and
product-consulting firm. Every year it publishes a wide variety of
syndicated studies on the automotive industry. The firm also conducts
extensive proprietary research and consulting for auto manufacturers,
distributors, marketers and suppliers worldwide. Its company
headquarters and state-of-the-art automotive research facility are in
Tustin, California, with an affiliate office in the Detroit area.
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