Porsche continues to meet and exceed the quality demands of
consumers in its largest export market, the United States. Porsche
recorded the top ranking of all brands surveyed in the 2008 J.D. Power
and Associates “Initial Quality Study SM”. This makes it three
consecutive years that the Porsche brand had the fewest problems per
100 vehicles in this prestigious brand ranking. The scores were based
on interviews of 81,500 new car owners from across the country.
Incredibly, not only did the Porsche brand come out on top, but the
legendary Porsche 911 has the highest initial quality of any vehicle in
the study. According to J.D. Power and Associates, the Porsche 911 has
the fewest quality problems in the industry, with just 67 problems per
Every year, J.D. Power and Associates assesses the level of
satisfaction among buyers of new cars after the first 90 days of
vehicle ownership. On this basis, a customer is asked to fill out a
survey containing 228 criteria regarding quality and workmanship.