Nissan North America, Inc. (NNA) today announced it is entering the
Light Commercial Vehicle (LCV) business through a significant
investment in North America. NNA, as part of a global commitment to the
segment, has announced it will introduce to the North American market
three light commercial vehicles in three years and forge partnerships
with Cummins Inc. for the engines and ZF Friedrichshafen AG for the
transmissions. Leading LCV Business Unit in the United States will be
Joe Castelli, who recently has been named Vice President, Light
Commercial Vehicle and Fleet, NNA. Key to this new strategy is the
Nissan plant in Canton, Miss., which will become the manufacturing
center for a range of new LCV products aimed at the significant North
American commercial vehicle market.
LCV Entry to North American Market
Nissan will
enter the LCV business with three all-new products in three years,
developed by Nissan specifically for the North American market and
built in Canton. The first of these three products will be launched in
the first half of 2010.
In the midterm, Nissan will expand its LCV business in North
America, resulting in the creation of a multi-segment product range of
vehicles below 8-ton gross vehicle weight (GVW). This initiative will
result in the development of the three new products, as well as the
future extension of the LCV range.
“Globally, the LCV business is now a substantial part of Nissan’s
sales and profitability, representing a significant part of Nissan
total vehicle sales,” said Andy Palmer, Corporate Vice President and
head of the LCV global business unit, Nissan Motor Co. Ltd. “We already
have major operations in Japan, China and Europe and so it is natural
that we are now ready to expand our business in North America.”
The LCV Business Unit, which will include all aspects of the LCV
value chain at NNA, will be led by Joe Castelli, who recently joined
Nissan North America from Ford Motor Co., where he served for more than
23 years in various capacities including commercial-vehicle operations.
He will oversee the expansion of the LCV business operations, which
includes development, sales, marketing, service and distribution.
The dealer network will be selected from existing Nissan dealers,
which will become specialized centers for the sales and servicing of
Nissan’s new LCV product range. NNA is beginning discussions with its
dealer body to prepare for the arrival of LCVs.
Canton, Center of LCV Manufacturing
Nissan’s
facility in Canton, Miss., will become the designated manufacturing
center for three LCVs, in core product segments in which Nissan
currently does not compete in North America. In addition to the
investment made for the tooling and development of the three vehicles
themselves, Nissan will invest $118 million to expand Canton’s
production facilities to manufacture LCVs,.
“LCVs will become a major contributor to the future success of
Nissan in North America,” said Bill Krueger, Senior Vice President,
Manufacturing, Purchasing & Supply Chain Management and Total
Customer Satisfaction, Nissan North America. “It is a tribute to our
employees in Canton that it will be the manufacturing hub for these
important new products, key to our sustainable growth in the U.S.”
In order to accommodate the capacity necessary to manufacture LCVs,
Nissan will not produce the next-generation Nissan Quest minivan and
Infiniti QX56 luxury SUV at Canton. Further details of the production
shift will be announced at a later time.
Powertrain Partnerships
Nissan has partnered
with Cummins Inc. for the development and supply of two diesel engines,
which will meet 2010 EPA and CARB emissions standards. The engines will
be tailored specifically for Nissan. The engines will be manufactured
in the United States. Nissan also has partnered with ZF Friedrichshafen
AG for the development and supply of an automatic transmission.
Nissan Global LCV Business Unit
Nissan’s LCV
initiative represents one of Nissan’s global success stories. Nissan
President and CEO Carlos Ghosn identified expansion of the company’s
LCV business one of the breakthrough commitments under the Nissan
Value-Up business plan – pledging to grow sales volume by 40 percent
while doubling profit margin to 8 percent by the end of the 2007 fiscal
year. Last year, Nissan announced that the LCV business unit achieved
its Value-Up commitment one year ahead of schedule, a commitment that
now has been surpassed through the achievement of global sales volume
of 490,000 units in FY06 and exceeding 518,000 units in FY07.
Nissan LCVs are sold in 73 percent of the world’s markets, including
Japan, China, Mexico, Europe and the Middle East. In Mexico last month,
Nissan announced the production of a new LCV pick-up at its plant in
Cuernavaca.
Nissan’s vision for growth in LCVs strives to attain a leadership
position in the global LCV market in 2010. The “LEAP” Agenda for growth
calls for: Launching new products; Enhancing quality; Accessing new
territories; and promoting Partnerships.
As Nissan launches new products in new segments, the LCV line-up
will remain within the limit of 8-ton GVW and will focus on maintaining
the highest standard of quality.
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