Nissan Motor Co., Ltd., today announced its 2008 sales target for
China of 500,000 units, this includes both passenger and light
Nissan will launch three new models under the Nissan brand for the
Chinese market this year. The first new model will be the Qashqai
(Chinese name: Xiaoke). The first vehicle was produced today at the
Huadu Plant in Guangzhou.
A vehicle that marries the attributes of a hatchback with those of a
4x4, Qashqai delivers outstanding driving performance and the
functionality of an SUV. Unveiled at the Guangzhou International
Automobile Exhibition last year, Qashqai will go on sale across China
beginning in March.
"Qashqai has the potential to create a completely new category in
China for customers who seek engaging design and utility in a crossover
- a vehicle that combines the best features of a hatchback and an SUV,"
said Toshiaki Otani, Managing Director of Dongfeng Nissan Passenger
In the luxury market, Infiniti enhances its offer for Chinese
customers by expanding its product line-up and sales network. As the
first new model of this year, M35 was launched January after the
introduction of G35 sedan and FX35/45 last year.
Nissan also announced today the opening of a new training center in
the Huadu plant. Built on 6,397 square meters, the center will
facilitate training for up to 500 sales associates and mechanics at one
Representing an investment of RMB 22 million (USD: 3.07million), the
new center will enhance the quality of sales and service by teaching
the Nissan Sales and Service Way (NSSW), the company's global sales and
"This training center will be an important element to help Nissan
deliver complete customer satisfaction," said Kenichiro Yomura, Senior
General Manager of Dongfeng Nissan Passenger Vehicle Company.
Nissan is committed to expanding business in China with Dongfeng
Motor Co., Ltd., its local partner, and has established a broad field
of operations in the country, including an R&D center, a new engine
plant and an auto finance company.
Note: Amounts in RMB
are translated for the convenience of the reader only at the rate of 1
RMB per 7.15 U.S. dollar, based on the exchange rate in effect as of
February 23, 2008.