Mitsubishi Motors Corporation (MMC) today announced the Japanese market launch of its Thailand built Triton urban sports pickup, priced at 2,940,000 yen including consumption tax and available from affiliated dealers throughout Japan.
MMC started taking advance reservations on August 7 for the first 300 Tritons, and has already well received firm orders for 180 units. With the launch, further 300 units have been made available.
Since debuting in Thailand in August 2005, Japanese customers have been longing for a Japan launch of Triton, with particular interests shown by enthusiasts of marine sports, winter sports, and other outdoor sports. User demand was further heightened by the fact that there had been no new model launches in the pickup segment since 2004, and by consistently high price for used pickup market in Japan. Triton is the only pickup sold as new in Japan by domestic manufacturers.
Triton's principal features are a stylish, sporty exterior not found in earlier pickups, a functional but comfortable interior, and in terms of function, a ladder frame body structure and suspension providing particularly good reliability and durability. Triton also provides a spacious cabin designed for back-seat comfort, enabling the vehicle to carry five adults without feeling cramped, but still having a cargo bed with freely usable utility space. Customers making advanced reservations were particularly attracted by the novel styling and by the cargo bed that makes Triton so flexible for outdoor and leisure purposes while still meeting the requirements of a commercial pickup.
Triton has been selling well in Thailand and Europe, with a total of over 81,000 units being made in the first year or so (August 2005 to August 2006) since production started.