Mitsubishi Motors Corporation announces that, as one
of the key elements of its strategy for the Asian region in fiscal
2008, it is to enter the built-up car sales business in Korea working
through its sole distributor in that country MMSK Corporation (see
profile below).
MMSK is a Japanese/Korean joint venture recently set up by Daewoo Motor
Sales Corp., Incheon, Seoul Metropolitan City, Korea; President and
CEO, Lee Dong-Ho), Mitsubishi Corporation (Chiyoda-ku, Tokyo; president
and CEO, Yorihiko Kojima) and Mitsubishi Corporation (Korea) Ltd.
(Seoul, Metropolitan City, Korea; president and CEO, Tsutomu Awaya).
MMSK will work to grow and develop MMC's distribution, sales and
after-sales servicing businesses in Korea.
Starting in October 2008 MMSK plans to phase the introduction of MMC's
Lancer Evolution high-performance 4WD sedan, Outlander mid-size SUV,
Eclipse sports coupe, Lancer sports sedan and Pajero all-round SUV
models onto the Korean market. MMSK aims to sell 400 units in the first
year and increase volume to 3,000 units by 2010.
The phased introduction of MMC's best-selling models into Korea where
the imported car market is currently growing very rapidly will allow
MMC to establish and boost penetration of the Mitsubishi brand with its
products meeting the needs of a wide spectrum of customers.
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