Latest Automotive News

Subscribe in a reader

Mitsubishi to Start Car Sales Operations in Korea

Email   small font medium font large font

Mitsubishi Motors Corporation announces that, as one of the key elements of its strategy for the Asian region in fiscal 2008, it is to enter the built-up car sales business in Korea working through its sole distributor in that country MMSK Corporation (see profile below).

MMSK is a Japanese/Korean joint venture recently set up by Daewoo Motor Sales Corp., Incheon, Seoul Metropolitan City, Korea; President and CEO, Lee Dong-Ho), Mitsubishi Corporation (Chiyoda-ku, Tokyo; president and CEO, Yorihiko Kojima) and Mitsubishi Corporation (Korea) Ltd. (Seoul, Metropolitan City, Korea; president and CEO, Tsutomu Awaya). MMSK will work to grow and develop MMC's distribution, sales and after-sales servicing businesses in Korea.

Starting in October 2008 MMSK plans to phase the introduction of MMC's Lancer Evolution high-performance 4WD sedan, Outlander mid-size SUV, Eclipse sports coupe, Lancer sports sedan and Pajero all-round SUV models onto the Korean market. MMSK aims to sell 400 units in the first year and increase volume to 3,000 units by 2010.

The phased introduction of MMC's best-selling models into Korea where the imported car market is currently growing very rapidly will allow MMC to establish and boost penetration of the Mitsubishi brand with its products meeting the needs of a wide spectrum of customers.

Receive the latest automotive news by email!

Enter your email address:

Related news
Murano, Rogue Crossovers are first vehicles available for customers - Nissan Motor Co., Ltd. (NML) announced the Nissan brand officially launches today in Korea. Leading the Nissan brand expansion into Korea are the ...
Tokyo  — At the New Delhi Auto Expo that opened today and runs until January 17, Mitsubishi Motors Corporation today unveiled the new Lancer to be produced and sold by the ...
Mitsubishi Motors Corporation (MMC) announces today that it has decided to transfer production of all EU-bound SUVs it supplies to PSA Peugeot Citroen from its Mizushima Plant (Kurashiki, Okayama Prefecture), where they are ...
Mitsubishi Motors Corporation today announced global production, as well as domestic sales and export figures for both for March 2008 and the 2007 fiscal year. March 2008 Production: total and in Japan Total global ...
Mitsubishi Motors shows new Lancer Evolution at Beijing International Motor Show — launch slated for this fall. ...
Ford Motor Company, Automotive Components Holdings and Zeledyne have completed the sale of the ACH Glass business and its three plants. This sale is ...
Hyundai Motor Co. said Wednesday it will not consider producing mini-cars in South Korea due to low profit margins, a company spokesman said. ``Sales of vehicles with one-liter engines and smaller in Korea do ...
Tokyo, January 26, 2006  — Mitsubishi Motors Corporation (MMC) today ...
Mitsubishi Motors Corporation today announced global production, as well as domestic sales and export figures for February 2008. Production: total and in Japan Total global production came in at 128,606 ...

Best Investment Newsletter

- 46% in 2008

- invest in the best performing US stocks only and sell them when the uptrend is over

- very easy to follow, simple buy/sell signals

- no need to have investing or trading experience

Find More Now!

Mitsubishi to Start Car Sales Operations in Korea
> © 2006-2017 except where otherwise noted