Mitsubishi Motors Corporation announces that, as one
of the key elements of its strategy for the Asian region in fiscal
2008, it is to enter the built-up car sales business in Korea working
through its sole distributor in that country MMSK Corporation (see
profile below).
MMSK is a Japanese/Korean joint venture recently set up by Daewoo Motor
Sales Corp., Incheon, Seoul Metropolitan City, Korea; President and
CEO, Lee Dong-Ho), Mitsubishi Corporation (Chiyoda-ku, Tokyo; president
and CEO, Yorihiko Kojima) and Mitsubishi Corporation (Korea) Ltd.
(Seoul, Metropolitan City, Korea; president and CEO, Tsutomu Awaya).
MMSK will work to grow and develop MMC's distribution, sales and
after-sales servicing businesses in Korea.
Starting in October 2008 MMSK plans to phase the introduction of MMC's
Lancer Evolution high-performance 4WD sedan, Outlander mid-size SUV,
Eclipse sports coupe, Lancer sports sedan and Pajero all-round SUV
models onto the Korean market. MMSK aims to sell 400 units in the first
year and increase volume to 3,000 units by 2010.
The phased introduction of MMC's best-selling models into Korea where
the imported car market is currently growing very rapidly will allow
MMC to establish and boost penetration of the Mitsubishi brand with its
products meeting the needs of a wide spectrum of customers.
Find the new car you want on cars.com
|
Related news
|
|
Toyota announced today that it plans to launch the Toyota
brand in South Korea in late 2009 through its local distributor Toyota
Motor Korea Co., Ltd. (TMKR). The Prius gasoline-electric hybrid
passenger vehicle, ...
|
|
|
Tokyo — At the New Delhi Auto Expo that opened today and runs until January 17, Mitsubishi Motors Corporation today unveiled the new Lancer to be produced and sold by the ...
|
|
|
Mitsubishi Motors Corporation (MMC) announces today
that it has decided to transfer production of all EU-bound SUVs it
supplies to PSA Peugeot Citroen from its Mizushima Plant (Kurashiki,
Okayama Prefecture), where they are ...
|
|
|
Mitsubishi Motors Corporation today announced global
production, as well as domestic sales and export figures for both for
March 2008 and the 2007 fiscal year.
March 2008
Production: total and in Japan
Total global ...
|
|
|
Mitsubishi Motors shows new Lancer Evolution at Beijing International Motor Show — launch slated for this fall.
...
|
|
|
Toyota announced at the 2008
North American International Auto Show in Detroit that it plans to
commence sales of lithium-ion battery-equipped plug-in hybrid vehicles
to fleet customers in the United States and elsewhere ...
|
|
|
Ford Motor Company, Automotive Components Holdings and
Zeledyne have completed the sale of the ACH Glass business and its
three plants.
This sale is ...
|
|
|
Hyundai Motor Co. said Wednesday it will not
consider producing mini-cars in South Korea due to low profit
margins, a company spokesman said.
``Sales of vehicles with one-liter engines and smaller in Korea
do ...
|
|
|
Mitsubishi Motors Corporation today announced global production, as well as domestic sales and export figures for February 2008.
Production: total and in Japan
Total global production came in at 128,606 ...
|
|
|
|
Subscribe in a reader
