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Corporate logo with new tagline (for overseas markets)
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Corporate logo with new tagline (for Japan market)
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Today Mitsubishi Motors Corporation (MMC) announced a new global
tagline in order to clarify across all markets its direction for the
future. The tagline, "Drive@earth," will be launched first in Japan
during the summer of 2008, and is intended to convey two major themes:
First, Drive@earth means that automobiles connect us to the world.
Mitsubishi's 4WD legacy has catapulted a generation of drivers to every
corner of the earth, from desert dunes to city streets. Rally-tested
toughness, performance and reliability make Mitsubishi Motors a trusted
name on five continents. Through this trust, Mitsubishi vehicles forge
a connection to customers, to communities, and ultimately to the
natural world around us.
Second, Drive@earth means a new emphasis on environmental issues. It is
the simple recognition that no enterprise — automotive or otherwise —
makes sense without the context of a healthy planet. With climate
change and dwindling oil reserves on the minds of drivers around the
world, automakers have a special responsibility. MMC sets as its ideal
the synergy between dynamic and environmental performance, and will
continue to develop technologies — such as the zero-emissions i MiEV
electric vehicle — that show as much care for the environment outside
as for the occupants within.
The new tagline acts as a bridge between the company's heritage and its
future. Launched in this, the first year of MMC's post-revitalization
business plan, Drive@earth is an announcement of the company's renewed
focus, and a symbol of its intention to build a new era of sustainable
partnership.
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