Latest Automotive News

Subscribe in a reader




Auto Price Quote
Get a free auto price
quote from Edmunds!

Mitsubishi New Corporate Tagline

Email   small font medium font large font

Google
 
Web AutoNews24h.com



Corporate logo with new tagline (for overseas markets)




Corporate logo with new tagline (for Japan market)
Today Mitsubishi Motors Corporation (MMC) announced a new global tagline in order to clarify across all markets its direction for the future. The tagline, "Drive@earth," will be launched first in Japan during the summer of 2008, and is intended to convey two major themes:

First, Drive@earth means that automobiles connect us to the world. Mitsubishi's 4WD legacy has catapulted a generation of drivers to every corner of the earth, from desert dunes to city streets. Rally-tested toughness, performance and reliability make Mitsubishi Motors a trusted name on five continents. Through this trust, Mitsubishi vehicles forge a connection to customers, to communities, and ultimately to the natural world around us.

Second, Drive@earth means a new emphasis on environmental issues. It is the simple recognition that no enterprise — automotive or otherwise — makes sense without the context of a healthy planet. With climate change and dwindling oil reserves on the minds of drivers around the world, automakers have a special responsibility. MMC sets as its ideal the synergy between dynamic and environmental performance, and will continue to develop technologies — such as the zero-emissions i MiEV electric vehicle — that show as much care for the environment outside as for the occupants within.

The new tagline acts as a bridge between the company's heritage and its future. Launched in this, the first year of MMC's post-revitalization business plan, Drive@earth is an announcement of the company's renewed focus, and a symbol of its intention to build a new era of sustainable partnership.

Receive the latest automotive news by email!

Enter your email address:


Find the new car you want on cars.com

Related news
Mitsubishi Motors shows new Lancer Evolution at Beijing International Motor Show — launch slated for this fall. ...
Prototype i MiEV (sketch) ...
i MiEV ...
Mitsubishi Motors Corporation (MMC) has signed a cooperative Memorandum of Understanding (MoU) regarding the popularization of electric vehicles (EV) with the Clinton Climate Initiative (CCI), a program of the William J. Clinton Foundation. ...
  ...
DETROIT (AP) _ Ford Motor Co. has received several bids for its Jaguar and Land Rover units, but a spokesman said they were preliminary and no sale of either British automaking business ...
MITSUBISHI Concept-cX Global unveiling of at 2007 Frankfurt Motor Show ...
Mitsubishi Motors to Unveil New V6-powered, 6 Speed AT Equipped Outlander for North American Market at New York International Automobile Show Outlander (Japan Specification) Mitsubishi ...
  ...

Best Investment Newsletter

- 46% in 2008

- invest in the best performing US stocks only and sell them when the uptrend is over

- very easy to follow, simple buy/sell signals

- no need to have investing or trading experience

Find More Now!


Mitsubishi New Corporate Tagline
> © 2006-2011 AutoNews24h.com except where otherwise noted