|
 |
Corporate logo with new tagline (for overseas markets)
|
|
|
|
|
|
|
Corporate logo with new tagline (for Japan market)
|
|
|
Today Mitsubishi Motors Corporation (MMC) announced a new global
tagline in order to clarify across all markets its direction for the
future. The tagline, "Drive@earth," will be launched first in Japan
during the summer of 2008, and is intended to convey two major themes:
First, Drive@earth means that automobiles connect us to the world.
Mitsubishi's 4WD legacy has catapulted a generation of drivers to every
corner of the earth, from desert dunes to city streets. Rally-tested
toughness, performance and reliability make Mitsubishi Motors a trusted
name on five continents. Through this trust, Mitsubishi vehicles forge
a connection to customers, to communities, and ultimately to the
natural world around us.
Second, Drive@earth means a new emphasis on environmental issues. It is
the simple recognition that no enterprise — automotive or otherwise —
makes sense without the context of a healthy planet. With climate
change and dwindling oil reserves on the minds of drivers around the
world, automakers have a special responsibility. MMC sets as its ideal
the synergy between dynamic and environmental performance, and will
continue to develop technologies — such as the zero-emissions i MiEV
electric vehicle — that show as much care for the environment outside
as for the occupants within.
The new tagline acts as a bridge between the company's heritage and its
future. Launched in this, the first year of MMC's post-revitalization
business plan, Drive@earth is an announcement of the company's renewed
focus, and a symbol of its intention to build a new era of sustainable
partnership.
Find the new car you want on cars.com
|
Related news
|
|
Prototype i MiEV (sketch)
...
|
|
|
Mitsubishi Motors shows new Lancer Evolution at Beijing International Motor Show — launch slated for this fall.
...
|
|
|
Earth Day, Every Day: Dagenham Windturbines
Ford continues to reduce environmental footprint by improving the efficiency of its global manufacturing operations.
Since
2000, Ford has ...
|
|
|
DETROIT (AP) _ Ford Motor Co. has received several bids for its
Jaguar and Land Rover units, but a spokesman said they were
preliminary and no sale of either British automaking business ...
|
|
|
Mitsubishi Motors to Unveil New V6-powered, 6 Speed AT Equipped Outlander for North American Market at New York International Automobile Show
Outlander (Japan Specification)
Mitsubishi ...
|
|
|
MITSUBISHI Concept-cX Global unveiling of at 2007 Frankfurt Motor Show
...
|
|
|
By Yuri Kageyama
TOKYO (AP) _ Scandal-tarnished Mitsubishi Motors trimmed its
losses for the third quarter, although it continued to struggle to
boost revenue.
The Japanese automaker reported a 4.3-billion-yen
($36-million-US) net loss for the ...
|
|
|
|
Subscribe in a reader
