Mazda will present an all-new show car at this year’s Moscow
International Automobile Salon. The concept is a sporty, compact
crossover SUV designed especially for the Russian market.
Moscow show car is the latest concept to be developed using the new
design direction called Nagare – following in the footsteps of Nagare,
Ryuga, Hakaze, Taiki and Furai. Nagare, which means “flow” in Japanese,
represents a new approach to expressing movement in car design, taking
as inspiration the flow patterns of natural elements, such as the wind.
The design theme of Mazda’s concept for the 2008 Moscow motor show is
Russia is one of Europe’s fastest-growing
markets and is rapidly becoming the region’s largest automobile market.
SUVs are particularly popular in Russia, with a segment share of about
20 percent. Mazda’s latest concept car is designed to appeal
particularly to younger SUV owners who have a strong sense of style.
Moscow show car, the name of which will be announced in due course,
again showcases the depth of creativity within Mazda design. In
February 2008, the Mazda Design team received the coveted Grand Prix du
Design at the Festival Automobile International in Paris.
Moscow International Automobile Salon media days are on August 26 and
27, whereas 28 August caters for industry and trade specialists. The
show is open to the public from 29 August through 7 September. The new
show car will be unveiled at the Mazda press conference at 10:15 on
August 26 at the Mazda stand.