the THX II Certified 5.1 Surround system, Lincoln MKS customers can
throw in a DVD-Audio disc or hook up their MP3 player and feel as if
they are a part of a private jam session in the comfort of their own
The 2009 Lincoln MKS is the world's first vehicle to
offer the THX II Certified 5.1 Surround sound system, which allows
customers to play DVD-Audio discs and DVD movies in true discrete
surround sound, as well as listen to CDs, satellite radio and MP3s
through a 600- watt, 16-speaker premium automotive entertainment system.
is a specialized digital format known for delivering high-fidelity
audio content and is cherished in the marketplace by audiophiles and
musicians alike. The exclusive format is offered only by artists
seeking to provide listeners with the ultimate musical experience.
you listen to music in surround sound it feels more immersive, as if
you are right in the middle of the recording session with the artist,"
said Todd Rockwell of THX's car audio team.
Compared to a CD,
which only offers stereo or two-channel recordings, DVD-Audio provides
more space on the disc to allow for more multi-channel tracks. That
means recording artists can use the additional channels to encircle the
driver and passengers with musical instruments and other ambient sound
elements. In audiophile-speak, the DVD-Audio format is 24 bits at 192
kilohertz (kHz), while a CD format is only 16 bits at 44.1 kHz.
DVD-Audio content is limited in the marketplace, popular artists
ranging from country idol Toby Keith to hard rock icon Metallica and
the Tuscan tenor Andrea Bocelli have created unique surround sound
mixes and special tracks specifically for the format.
addition of DVD-Audio playback, the THX II Certified 5.1 Surround
system in the Lincoln MKS provides the driver and passengers a wide
range of audio features to match their musical tastes," said Rockwell.
"Today, a lot of audiophiles listen to their favorite music on their
home theater systems. Now we are offering them the same high-quality
sound experience in their vehicle, where many people are spending more
and more of their time."
According to a 2008 Consumer
Electronics Association (CEA) study, people spend more than 16 hours
per week in their vehicle. During those hours, the driver uses the
vehicle's premium sound equipment 91 percent of the time, the survey
Join the Jam
With the THX II
Certified 5.1 Surround system, Lincoln MKS customers can throw in a
DVD-Audio disc or hook up their MP3 player and feel as if they are a
part of a private jam session in the comfort of their own car.
home theater-like sound is provided by a 12-channel amplifier that
delivers 600 watts to 16 strategically placed speakers within the
cabin, including a 10-inch subwoofer. In addition, the system includes
a hard drive jukebox, allowing customers to store up to 2,400 of their
favorite music tracks, all of which can be accessed hands-free using
Ford's voice-activated next-generation navigation system. The 5.1
system design features THX Slot Speaker technology in the dashboard,
which allows for unmatched sound distribution.
"The THX Slot
Speaker technology lets us distribute sound through a very narrow
opening on the Lincoln MKS dashboard, allowing for a wider and more
spacious sound image in the vehicle cabin," Rockwell said. "The result
is an acoustical experience that makes the MKS feel like a larger THX
Certified home theater."
Because the sound system is included
as part of the MKS navigation system package, drivers and passengers
also can watch DVD movies on the navigation system's LCD screen – when
the vehicle is in park – and hear the audio in full-blown THX surround
More for the Money
standalone audio systems can cost as much as $6,000, the Lincoln MKS
offers the exclusive THX II Certified 5.1 system as part of its
navigation system package for less than half that price.
great value – not to mention the desire for an exceptional in-car audio
experience – hasn't been lost on Lincoln MKS buyers. To date, the
total take rate of the THX II Certified 5.1 Surround system on the
Lincoln MKS is above 70 percent.
"The Lincoln MKS offers the
largest selection of comfort and convenience technologies and features
of any luxury sedan in its class," said Pei-Wen Hsu, Lincoln MKS
Marketing manager. "The THX II Certified 5.1 Surround system adds to
the allure and exclusivity of the MKS and customers are quickly
capitalizing on all the extraordinary, yet affordable technologies this
vehicle has to offer."
Adds Rockwell: "For the price point,
the THX II Certified 5.1 system on the Lincoln MKS is one of the best
on the market in terms of quality, capabilities and value."
introduction of the THX II Certified 5.1 Surround sound system on the
Lincoln MKS is the most recent value-add of the Lincoln/THX
partnership, which began in 2002. Since then, the collaboration has
produced award-winning THX Certified in-car audio systems that have
been hailed by audiophiles and auto critics alike, including PC Magazine, Wired and CNET.