NEW YORK, March 19, 2008
– A striking black and silver version of Land Rover's acclaimed LRX
cross-coupe concept makes its North American debut at the New York
International Auto Show after the original white LRX revealed earlier
to widespread acclaim (at NAIAS, Detroit, in January).
Land Rover Black and Silver LRX Hybrid Concept
Rover shows a new version of its LRX concept in New York at the New
York International Auto Show - a desirable, premium and compact SUV
which extends the definition of ‘breadth of capability’
- Brand new, black and silver version of LRX designed to highlight the concept's suitability for contemporary personalization
as capable of having a range of powertrains, including a 2.0-liter
turbodiesel hybrid, with potential CO2 emissions of 120 g/km and U.S.
fuel economy of 50 mpg
- Demonstrates Land Rover’s commitment
to sustainability – with new technologies, lightweight design and
- A bold evolution of Land Rover design – but still unmistakably a Land Rover
- Impeccable attention to detail and precision of execution underpin LRX’s premium credentials
"With its metallic black paintwork, silver roof and precisely
detailed exterior features, the second version of the LRX concept is
designed to show how well the vehicle can deliver a contemporary
example of personalization," says Gerry McGovern, Land Rover's design
"The LRX concept already has an abundance of
character, but you can tune the appearance to reflect a customer's own
personality and lifestyle. Clever use of color and subtle additional
details enable the vehicle to be tailored to suit an individual's
style, without compromising the clean design of the LRX," he adds.
production plans have been confirmed yet for the LRX concept, and both
versions will now be used to gauge public, retailer and media response
to Land Rover's cross-coupe concept, as well as its interesting new
opportunities for vehicle personalization.
"We were hugely
excited by the positive response that the original LRX concept
generated when we showed it at the Detroit Show in January," says Phil
Popham, managing director of Land Rover. "But we've always seen scope
for LRX to provide a whole showroom of different models, with a range
of powertrains including hybrids and bio-fuel capable engines."
lightweight material technologies, Land Rover has developed a series of
bespoke features for the black and silver LRX that add to the vehicle's
individuality and flexibility. The removable carbon composite roof
panel contrasts with the silver-colored roof, and has integral anchor
points for fixing snowboards and other sports equipment. The sleek
black roof bars provide another option for roof-top loads, and a
compact step above the rear bumper provides for easy roof-top access.
More carbon composite is used for the protective underbody plates at
front and rear, while new, lightweight alloy wheels with unique-design
tires signal purposefulness. And to protect the vehicle when the going
gets tough - in either urban or off-road situations - there are smart,
resilient moldings on bumpers and sills.
"The black and silver LRX shows a real world breadth of
capability. Its all-terrain ability, extra protection and load-carrying
versatility help emphasize that it's an authentic Land Rover, while its
compact dimensions, agile handling and efficient powertrain make it a
practical proposition for everyday driving," says Popham.
The LRX concept marks a bold
evolution of Land Rover design, signaling the brand’s potential shift
into new areas of the market, while remaining true to its core values.
As the company celebrates its 60th anniversary during 2008, the
three-door LRX, with its more compact size, lighter weight and
sustainability-focused technologies, clearly addresses the needs of a
changing world and offers the potential of 120 g/km CO2 emissions and
U.S. fuel economy of 50 mpg (60 mpg, 4.7 l/100km on the European
“The LRX concept delivers the powerful
message that we are as serious about sustainability as we are confident
about the continuing relevance and desirability of our vehicles,” says
Popham. “LRX is in every respect a Land Rover, but it’s a very
different Land Rover.
“LRX has unmistakable Land Rover design
and the breadth of capability that you’d expect from our vehicles. But
it carries those essentials into a segment where the brand has never
been before, and with a proposed level of efficiency that would make it
one of the cleanest vehicles in its class. It is Land Rover’s way of
affirming the brand’s responsible approach to future product
development. At this stage, LRX is purely a concept, designed to help
us develop our thinking as well as gauge customer reaction – but this
feels like a hugely exciting direction to take.”
COMPACT AND PREMIUM
LRX is described as a
cross-coupé and dramatically extends the scope of what Land Rover
represents. Though 5.9 in (149 mm) shorter than the LR2 / Freelander 2
and 8.1 in (205 mm) lower, LRX is conceived as a premium vehicle,
designed to appeal to new customers in the luxury and executive sector
– those who want many of the benefits of an SUV and the presence of a
larger vehicle, but in a more compact package.
The first all-new Land Rover revealed since Gerry McGovern
became the company’s design director, LRX is a natural extension of the
Land Rover range, complementing the existing models and helping to
define a new segment. Its many recognizable Land Rover design cues
include bold new interpretations of the signature clamshell bonnet, the
floating roof and the solid ‘wheel-at-each-corner’ stance.
“LRX is a design born out of passion for the brand, but it is
different, relevant, engaging and exciting – because Land Rover has
never built ordinary vehicles,” says McGovern. “LRX has a highly
desirable identity and the design alludes strongly to its capability,
while clearly underlining our forward-looking philosophy – it’s a Land
Rover that would be comfortable on Bond Street or Fifth Avenue, but
wouldn’t flinch at getting its wheels dirty.”
Its compact size is one of its greatest assets, which will
appeal to anyone who wants the versatile ability of an agile SUV with
the cachet of the Land Rover name. In addition, its lower weight and
the reduced aerodynamic drag resulting from the smaller frontal area
would help give significant gains in fuel efficiency and reduced CO2
HIGHLY EFFICIENT POWERTRAIN
The white LRX is
conceived as a highly fuel-efficient 2.0-liter, turbodiesel hybrid,
capable of running on bio-diesel. In combination with other Land Rover
technologies, this powertrain could reduce fuel consumption by as much
as 30% compared with other SUVs of comparable size, and reduce CO2
emissions to approximately 120 g/km.
LRX’s improved efficiencies are the result of advanced
mechanical and electrical energy-saving elements, which are combined to
achieve cumulative gains in many areas.
The concept’s integrated Electric Rear Axle Drive (ERAD) is
particularly significant in Land Rover terms as it would allow LRX to
use electric drive alone at lower speeds while retaining full (even
improved) SUV ability in tough conditions. Unlike the hybrid technology
used by some SUV rivals, Land Rover’s unique solution retains
mechanical drive to all four wheels.
Off-road, the ERAD would provide additional torque only when it
is needed, and with maximum electrical torque from standstill, this
solution offers even better low-speed control and enhanced pull-away on
difficult surfaces (such as packed snow or wet grass) or when towing.
On the road, the ERAD would allow low-speed traffic creep up to
20 mph (32 km/h) on electric power alone, with the Integrated
Starter-Generator (ISG) function re-starting the engine automatically
when needed. The electric drive would then continue to assist the
mechanical drive until the engine is running in its most efficient
range, benefiting both fuel consumption and CO2 emissions.
The ISG would also stop the engine automatically when the
vehicle halts in traffic, so the engine does not idle needlessly, and
restart it quickly and smoothly as required.
The electrical drive system uses power stored in a dedicated
high-voltage, high-capacity, lithium-ion battery pack, independent of
the normal 12-volt battery. This is charged by a regenerative braking
energy system, also working through the ERAD.
LRX also incorporates Hill Descent Control and Land Rover’s
acclaimed and user-friendly Terrain Response system, which optimizes
vehicle drivability and comfort, as well as maximizing traction. On
LRX, this has five modes, including the new and efficiency-focused
‘Eco’ mode. Principally for on-road use, this configures all the
integrated elements of the vehicle’s system for optimized fuel economy.
The other four Terrain Response modes provided are sports (also new),
general driving, sand and ‘grass/gravel/snow’ (a single program for
EXTENDING ‘BREADTH OF CAPABILITY’
The positioning of
LRX could be described as moving subtly from traditional SUV to
crossover, with its more car-like appearance and dynamics that are
sportier and on-road biased. But while its character is underlined by
excellent agility, handling and performance, LRX also promises the
widest breadth of capability in the class.
The design of LRX was developed entirely in-house by Gerry
McGovern’s team, driven by a passion to create a vehicle that truly
represents Land Rover’s future thinking. It has a very dynamic profile,
with a distinctive taper to the floating roofline and a muscular
shoulder running the length of the vehicle, accentuated by the rising
beltline. The glazing wraps right around LRX, with no exposed pillars,
creating a bold design graphic. The architectural structure of the
upper body can be glimpsed through the windows and roof – echoing some
of the best contemporary buildings.
Pushing the wheels out to the four corners helps give the
vehicle its purposeful stance, and its front-end design makes a
powerful and instantly recognizable statement of Land Rover’s identity.
The carefully sculpted corners dramatically reduce the vehicle’s visual
overhangs front and rear.
There are new interpretations of Land Rover’s traditional
clamshell bonnet, distinctive headlamps and perforated two-bar grille.
The vehicle has jewel-like, tapering blade indicator clusters front and
rear, and the wheel arches are wide but softly integrated, housing
highly polished, 20-inch alloy wheels.
The fine detailing includes additional polished aluminum in the
form of side-strips, side and bonnet vents, and the exterior door
releases, which are concealed in the vehicle’s shoulders. Graphic
details such as these appear to be ‘punched out’ of the smooth body
surfaces rather than overlaid on them. The ‘frosted’ white paint color
was especially developed for LRX and its visual depth helps to
highlight the vehicle’s form.
IMPECCABLE, PREMIUM INTERIOR
The interior of the LRX
concept clearly demonstrates how a compact Land Rover can still be
roomy, practical, versatile – and sophisticated. The impeccably
executed cabin features a combination of soft leathers in rich tan and
dark chocolate, with polished aluminum details, while the visible
structures of the seats, instrument panel and roof architecture not
only give a highly distinctive look but also help save weight.
The ‘fast’ sloping architecture of the center console reflects
LRX’s sporty dynamics, as does the distinctive binnacle over the
instrument cluster. The electronic display uses ‘floating’ LCD graphics
to create a three-dimensional look that can be personalized for
different drivers, as well as interacting with LRX’s touch screen
The instrument graphics present data in layers depending on
their level of importance, to give maximum relevant information with
minimum distraction. When appropriate, displayed information transfers
between the main instrument cluster and the touch screen. Further
adding to LRX’s involving personality, different Terrain Response modes
are matched by changes in the cabin’s background ‘mood’ lighting color
– green in ‘Eco’, red in sports and blue in general driving and
CLEVER USE OF SPACE
Although LRX is compact, clever
use of space makes it impressively roomy, and many neat design touches
maximize its practicality. A second touch screen area gives a fully
interactive display and control for LRX’s iPhone docking facility.
On either side of the horizontally-split, power-operated
tailgate, removable and power-adjustable speakers include an iPod
docking station. There is also a coolbox, plus a bottle chiller that
can be clipped to the lowered tailgate. The tailgate also has integral
aluminum cupholders between two padded seating areas, for a new twist
on the idea of a traditional Land Rover tailgate lunch.
Every interior design detail combines to maximize both actual
space and the feeling of space. The clear roof is supported by a
‘spider’ frame running into the A-pillars, and the rear quarter pillars
have glazed apertures for improved visibility and a lighter feel in the
LRX’s distinctive seats ‘float’ on individual plinths and have
open frameworks to reinforce the impression of light, airy interior
space – while also creating useful under-seat and under-floor stowage
areas. The clever, articulated mechanism of the powered seat backs
maximizes interior flexibility and helps create a large, flat storage
area when needed. With the rear seats folded forward, two mountain
bikes can be fitted upright behind them, with front wheels removed and
stored in dedicated slots in the floor. Alternatively, skis and
surfboards can be accommodated in the generous load space, which has
multiple tie-down options and a through-loading option.
“Flexible load-carrying capacity is fundamental to the concept
of LRX,” says McGovern. “With this vehicle, we’ve interpreted the idea
of Land Rover ‘breadth of capability’ to be more about versatility and
on-road dynamics than about ultimate off-roading. This meets the needs
of the new customers that we believe would be attracted by this type of
vehicle; they will not only appreciate LRX’s flexibility, but will also
recognize that it has been packaged with the highest levels of
SUSTAINABLE PRODUCT DESIGN
The exposed structures of
the seats, roof and instrument panel are just one novel approach that
Land Rover’s designers have taken to reduce vehicle weight. Another
example is replacing the glass for the side windows and roof with
polycarbonate from SABIC Innovative Plastics, which is around 40%
lighter. The polycarbonate also blocks virtually all UV light
(protecting interior materials from fading), while special
nano-technology within the material reduces infra-red transmission,
helping to keep the interior cool.
Even the choice of premium-quality trim materials reflects Land
Rover’s deep thinking about sustainability, with vegetable-tanned
leather (chromium-free, so better for recycling), extensive use of
aluminum (both lightweight and readily recyclable) and carpeting made
of felt from sustainable sources. And the luxurious, vanilla-colored
‘fine suede’ on the door inserts and headliner is a 100% recycled
material made from used plastic bottles and fibers.
“We are determined to make sustainability a key element in our
future product design and the way we do business, while still creating
vehicles that have a strong emotional appeal as well as fulfilling
people’s practical needs,” says Popham. “No single technology delivers
all the answers to whole-life sustainability, but the LRX concept
brings together some of the ideas for the future that interest us,
integrating them into a vehicle that we believe represents an exciting
way forward for Land Rover.”
Length: 171.3 in / 4351 mm
Width (excluding mirrors): 74.6 in / 1895 mm
Width (including mirrors): 82.0 in / 2083 mm
Height: 60.4 in / 1535 mm
Wheelbase: 104.7 in / 2660 mm
Engine (proposed): 2.0-liter turbodiesel
Fuel economy (potential): U.S. 50 mpg (60 mpg, 4.7 l/100 km on European combined drive cycle)
CO2 emissions (potential): 120 g/km (on European combined drive cycle)