Safety and Performance Standards are Recognized in Kia’s Vehicles with Prestigious Honor
Kia Motors America (KMA) has broken its all-time sales record, inked
a major sponsorship deal as the Official Automotive Partner of the NBA
and launched its all-new Borrego midsize SUV. KMA also is proud to
announce seven models, including the Optima, Rio, Rondo, Sedona,
Sorento, Spectra and Spectra5 have achieved The Car Book "Best
Bet" distinction. Rio and Optima are recipients of the award for the
third consecutive year, while the Spectra, Spectra5 and Sorento have
achieved this award for the second year in a row.
"We are pleased to have several of Kia’s top-selling models distinguished as "Best Bets" by The Car Book,"
said Byung Mo Ahn, group president and CEO of KMA and Kia Motors
Manufacturing Georgia (KMMG). "As we continue to raise our brand
profile, we are proud to receive these awards based on safety features
and performance characteristics in our vehicles."
The Car Book 2008 is an
updated and expanded guide to buying a new 2008 car, van, truck or SUV.
It presents the latest safety ratings, dealer prices, fuel economy,
insurance premiums, maintenance costs, tires, as well as a chart of
state lemon laws, and is published in cooperation with the Center for
Auto Safety, the nation’s leading auto safety advocacy group.
The Car Book’s "Best Bet"
distinction, given annually, is based on objective information
collected from government and independent sources that evaluate the
safety and performance needs of the American consumer. Only cars that
have ratings in all of the key Car Book categories – safety features,
fuel economy, rollover, front and side crash tests, maintenance and
repair costs, warranties, insurance costs, and complaints, with the
greatest emphasis placed on crash test performance – are considered as
potential "Best Bets."
"The Car Book has long been the consumer’s best guide to smart and sensible car buying," said Jack Gillis, author of The Car Book.
"We appreciate the fact that Kia continues to make a significant
contribution to improving the market choices for the American car
Kia Motors America (KMA) is the sales,
marketing and distribution arm of Kia Motors Corporation based in
Seoul, South Korea. KMA offers a complete line of vehicles through more
than 640 dealers throughout the United States. For 2007, KMA recorded
its 14th consecutive year of record U.S. sales. Kia Motors subscribes
to a philosophy of building high value, high quality, safe and dynamic
vehicles. Kia Motors prides itself on producing vehicles that are
exciting and enabling and evoke the Kia tagline "The Power to