Newest Addition to Kia Line-up Makes its Debut at
International Auto Show
the heels of record 2007 sales, Kia Motors America (KMA) today
announced the world debut of the all-new Borrego midsize SUV at the
2008 North American International Auto Show (NAIAS) in Detroit, further
bolstering its product offerings in the United States. Inspired by
Kia’s “less is more” design philosophy, Borrego was intended to convey
a pure and functional look. It joins Kia’s versatile and stylish line
of cars and SUVs for those who enjoy active and energetic lifestyles.
Set to go on sale this summer as a 2009 model, Borrego houses Kia’s
first-ever V8 engine, making it the most powerful Kia vehicle to date.
is proud to deliver a stylish and amenity-filled SUV to consumers who
are passionate about what they drive,” said Len Hunt, president and CEO
of KMA. “We strive to make quality vehicles at affordable prices and
the Borrego offers distinctive styling, while meeting the needs of
families and those who want to infuse life into their driving
Aggressive Yet Attractive Packaging
Based on styling cues from the Mesa concept vehicle shown in Detroit in
2005, Borrego’s body-on-frame construction and muscular exterior sit on
a fully independent front and rear suspension matched with coil-over
springs, which provide an optimal riding experience, on- or off-road.
Flared back headlamps, an upright grille and chiseled hood project a
strong presence, while optional 18-inch alloy wheels offer increased
Built on a platform with a wheelbase of 114.0 inches, an overall length
of 192.1 inches and overall width of 75.4 inches, Borrego offers a
roomy interior with standard three rows of seating for up to seven
Spacious, State-of-the-Art Interior
Inside, Borrego features an in-dash, six-disc CD changer powered by a
600-watt Infinity® audio system to entertain its seven passengers.
Complementing the powerful audio system, Borrego comes standard with
USB/iPod capabilities and is the first Kia vehicle to be SIRIUS
Satellite Radio enabled with three months of complimentary service.
The new midsize SUV also offers power-adjustable pedals and Kia’s first
DVD navigation system as options, as well as a back-up warning system
with a rear camera display.
Depending on passenger or driver needs, Borrego comes with a sliding
second row for easy ingress and egress to the third row, as well as
fold-flat second and third row seats to optimize cargo space.
As Kia’s most powerful vehicle, Borrego is offered with a 3.8-liter V6
as well as Kia’s first 4.6-liter V8 DOHC engine, the latter producing
more than 300-horsepower. Also unique to Borrego and new to Kia is the
six-speed automatic transmission mated to the V8 engine. Offered in
two- and four-wheel drive, with class-leading towing of 7,500 pounds
when partnered to the V8, 5,000 pounds with the V6, the midsize SUV
offers unmatched capabilities for a weekend of camping and off-roading,
just as much as a sophisticated night on the town.
Standard Kia Safety
continues to offer the same unprecedented level of standard safety
equipment as all Kia vehicles, with features such as advanced two-stage
airbags, full-length side curtain airbags for all three rows,
four-wheel disc brakes with an antilock brake system (ABS), electronic
brake distribution (EBD), brake assist system (BAS), electronic
stability control (ESC) and traction control (TCS), and a tire pressure
monitoring system (TPMS). Borrego also offers downhill assist control
(DAC), which keeps the vehicle moving straight and steady down steep
grades and helps to keep the wheels from locking, as well as hill
assist control (HAC), which helps the driver move up steep inclines
without fishtailing or allows the vehicle to stop uphill without
sliding backward. Both functions are new to Kia.
Like all Kia models, Borrego is covered by a comprehensive warranty
program, which offers unprecedented consumer protection. Included in
this program are a 10-year or 100,000-mile limited powertrain warranty,
a five-year or 60,000-mile limited basic warranty, and a five-year or
100,000-mile anti-perforation warranty. A five-year/60,000-mile
roadside assistance plan is also part of the comprehensive coverage
Kia Motors America – the sales, marketing and distribution arm of Kia
Motors Corporation in Seoul, South Korea – offers a complete line of
vehicles through more than 640 dealers throughout the United States.
In 2009, KMA’s first U.S. plant in West Point, Ga. will begin