The Jaguar unit of Ford Motor led all auto brands in consumers' satisfaction with their car-buying experience, according to a survey by J.D. Power and Associates.
The California-based research firm said Wednesday that overall satisfaction with buying new cars was the highest in the 20 years it has conducted the survey.
Jaguar led its closest competitor, the Cadillac brand from General Motors in the survey of more than 42,000 people who registered new vehicles in May.
``They did exceptionally well this year. Jaguar has been first
the last three years on the study. They have traditionally done very
well,'' said Tom Gauer, senior director of automotive retail
practice for J.D. Power.