General Motors Corporation and Isuzu
Motors Limited announced their new joint venture, GM-Isuzu Camiones
Andinos de Colombia Ltda., today. The purpose of which is to strengthen
their strategic partnership and expand their truck and bus sales in
The joint venture
builds on the long-standing partnership that GM and Isuzu have enjoyed
in the region by establishing a company that is dedicated to the
marketing, sales, service and after-sales of commercial vehicles. The
new partnership is the successful result of a 2007 agreement that
studied the potential of a JV and will focus on strengthening the
leadership that GM and Isuzu have built in this segment.
“This agreement demonstrates our commitment to commercial vehicles and
will serve to strengthen the leadership of Chevrolet buses and trucks
that are Isuzu sourced for the Andean region. It will also continue to
enhance the solid and close relationships we have with our clients”
said Pablo Ross, President and Managing Director of GM Andean Region.
Yoshinori Ida, Chief Executive Officer of Isuzu Motors Limited said,
“With this groundbreaking joint venture in Colombia, which recently
began operations, GM and Isuzu have all the strengths needed to
increase the truck and bus business in the region and enhance customer
satisfaction. Our objective will be to capture the number one position
in all segments where we operate, offer the highest customer
satisfaction, and become the industry standard”.
This partnership is another example of how the global advantages of two
companies can combine to the benefit of both; Isuzu as a leader in
commercial vehicle technology development that has global knowledge in
the transportation sector; and GM with its extensive experience and
resources in the Andean region, including dealerships, high quality
standards, aftersales and service, and the leadership of the Chevrolet
Maureen Kempston Darkes,
President of GM Latin America, Africa and Middle East and GM Group Vice
President said, “We are honored to celebrate another strategic
partnership between GM and Isuzu. This agreement further demonstrates
our continued commitment to each other and marks another milestone in
our history of global cooperation”.
With this agreement, GM and Isuzu will aggressively promote sales and
increase the market share of N-Series and F-Series commercial vehicles
that are developed by Isuzu in Japan, manufactured by GM Colmotores and
sold in the Andean Region. The vehicles will be sold under the
Chevrolet brand and will feature a “Technologia Isuzu” sub-brand.