Latest Automotive News

Subscribe in a reader

Hyundai grabs lead in 2007 auto quality study

Email   small font medium font large font


DETROIT (AP) _ When it comes to car quality, think South Korean.

Hyundai Motor Co. leads in five categories in the annual vehicle quality study released Monday by Strategic Vision Inc., a San Diego-based market research company and consultant to automakers.

Hyundai's rise in the rankings is only the latest sign of the improved overall quality and declining number of defects in today's cars and trucks, said David Cole, chairman of the Center for Automotive Research in Ann Arbor, Mich.

``They're coming together to a point where the differences are almost meaningless,'' Cole said.

He said that means buyers will pay increasing attention to dealer service, new technology, fashion features, price and fuel economy.

Once known best as the maker of cheap, entry-level cars with nagging manufacturing flaws, the South Korean automaker outperformed its Japanese, European and U.S. rivals in this year's survey, based on interviews with 27,780 people who bought 2007 models in September-November 2006.

Last year, Hyundai had no winners. And highly regarded Toyota Motor Corp., despite improving its overall quality, went from four leaders last year to one in 2007.

``Even though Hyundai is often overlooked by the U.S. customer, Hyundai's success in 2007 is not surprising given its current products and ... leadership that is looking to the near and distant future with new designs from styling to powertrain,'' said Darrel Edwards, Strategic Vision's chief executive.

Hyundai's Azera led among large cars, and its Santa Fe led among small sport utility vehicles. Its Entourage was tied for best minivan with the Quest by Nissan Motor Co. and the Sedona by Hyundai affiliate Kia Motors Corp.

The Kia Sorento led among medium SUVs, Strategic Vision said.

BMW AG led in three individual categories plus best overall brand, and Nissan, Ford Motor Co. and DaimlerChrysler AG led in three each.

Strategic Visions asks buyers to rate all aspects of their new vehicles, from the purchase itself to the ownership and driving experience.

What's new this year is not who's first or second, but rather how satisfied buyers are in general, said company president Alexander Edwards.

``Everybody's doing a terrific job _ that's the news,'' he said.

Based on a 1,000-point scale, the average new vehicle was rated 864, up from 861 in 2006 and 831 in 1998. As a result, he said, ``cues of quality'' rather than the number of defects ``have a greater impact on the purchase decision.''

Overall, Volkswagen AG had the highest corporate average, followed by Honda Motor Co., General Motors Corp., Toyota and Hyundai. Among brand names, BMW was followed by Infiniti, Mercedes Benz, Mini and Jaguar.


On the Net:

Strategic Vision Inc.:

Receive the latest automotive news by email!

Enter your email address:

Related news
South Korea's Hyundai Motor Co. launched its new rear-wheel drive Genesis luxury sedan Tuesday, setting a goal of selling 55,000 of the vehicles this year. Hyundai Motor said in a statement it invested ...
SEOUL, South Korea (AP) _ Hyundai Motor Co. said net profit declined for a fifth straight quarter as sales fell on labour strikes, a stronger South Korean won and intense ...
Hyundai Motor Co. said Thursday its fourth-quarter profit slumped 22 per cent from a year earlier, hit by a strong South Korean currency, labour unrest and share-price weakness at affiliate ...
Hyundai Motor Co. and its affiliate Kia Motors Corp. on Monday blamed a strong Korean won and production losses from summer strikes for poor third-quarter earnings results. Hyundai, which together ...
Full-Size Sedan Honored by Leading Research Firm ...
Ford catches Honda in initial quality, putting it in statistical tie at the top with Toyota and Honda. Ford’s vehicle quality improved 8 percent versus last year. Every new ...
Porsche continues to meet and exceed the quality demands of consumers in its largest export market, the United States. Porsche recorded the top ranking of all brands surveyed in the 2008 J.D. ...
It's unfortunate, but auto accidents occur every day all around the world.  When they happen, most people aren't prepared for the costly repairs that will ultimately follow.  Whether you have ...
BMW sales rose by 9.2 per cent last year, with buyers snapping up its luxury sedans and the speedy Mini, the carmaker said Wednesday. The Munich-based company _ whose brands include BMW, Mini ...
The automaker Daimler AG, whose brands include Mercedes-Benz and Smart, said Tuesday its 2007 auto sales rose by almost two per cent, with demand growing in the U.S. and Asia for the new ...

Best Investment Newsletter

- 46% in 2008

- invest in the best performing US stocks only and sell them when the uptrend is over

- very easy to follow, simple buy/sell signals

- no need to have investing or trading experience

Find More Now!

Hyundai grabs lead in 2007 auto quality study
> © 2006-2017 except where otherwise noted