Certified Brand Teams with Largest Online Auto Marketplace to Provide
Convenient Access for Shoppers, Drive Leads to GM Dealers
GM Certified Used Vehicles, the industry's top-selling
manufacturer-certified used vehicle brand*, announced today that its
60,000-plus-vehicle inventory from 3,900-plus U.S. dealers is now
listed on eBay Motors (www.ebaymotors.com), the Internet's largest marketplace for buying and selling all things automotive.
Certified Used Vehicles (Chevrolet, Buick, GMC, Pontiac vehicles) and
all other GM certified pre-owned brands (Cadillac, Saab, Saturn and
HUMMER Certified Pre-Owned Vehicles) are now listing their national
inventory in a classified listings format on the eBay Motors Certified
Pre-Owned Showroom, a new hub designed to house manufacturer-certified
used-vehicle inventory for franchise dealers. GM Certified Used
Vehicles was the first manufacturer-certified brand to announce a
commitment to list its entire national inventory in the eBay Motors CPO
Showroom at no cost to dealers.
CPO Showroom provides convenient access to certified GM inventory to
more than 12 million unique eBay Motors visitors each month. eBay
Motors is consistently ranked the No. 1 automotive Web site, with 32
percent of all automotive minutes on the Web spent on eBay Motors,
according to Nielsen//NetRatings.
dealers benefit from increased exposure of their vehicle inventory and
branding on eBay Motors, while car shoppers experience the wide
selection and convenient online-shopping experience provided by eBay
Motors. The CPO Showroom is accessible from the eBay Motors homepage as
well as at http://pages.motors.ebay.com/buy/cpo.
Certified GM inventory within a shopper's local area is included in
general eBay Motors search results, making it convenient for consumers
to find the right certified used vehicle.
inventory appears in the eBay Motors CPO Showroom as used-vehicle
classified listings. GM dealers' certified-used inventory automatically
uploads using GM-customized templates, and dealers interact with
customers via existing customer relationship management (CRM) systems.
Consumers can view vehicle images and information from dealers within
their local area, look at pricing, view incentives, learn more about
the benefits of factory certification, and contact a dealer for more
information or to set up an appointment. Consumers can communicate with
dealers directly and through the eBay Motors platform.
"The eBay Motors CPO Showroom gives shoppers convenient access to our
national inventory - and further reinforces GM's commitment to
interactive marketing," said Mark Mathews, director, GM Used Vehicle
Activities. "With the launch of the CPO Showroom, GM now offers dealers
and consumers the industry's most comprehensive used-vehicle online
listings program, with listings on 300-plus leading automotive Web
sites, including AutoTrader.com, Cars.com and AutoMercado.com, among