Tonight, one-of-a-kind fashions inspired by General
Motors vehicles and created by students from the International Academy
of Design and Technology (the Academy) will be on display and paraded
down the runway at the Academy’s annual fashion show, Imagine 2008.
Sponsored by GM for the sixth consecutive year, Imagine 2008 celebrates
the creativity of the Academy’s talented fashion and design students,
including five winners of the 2008 GM Student Design Competition who
designed a unique collection of garments inspired by GM’s hottest new
“Many of the same principals and
trends that influence fashion design are seen in automotive design,”
said Kathleen Embry, Associate Director of Education for the Academy.
“The opportunity to collaborate with General Motors and explore design
from a different perspective has been invaluable to our students.”
The focus vehicles for this year’s competition include: the all-new,
midsize sedan and 2008 North American Car of the Year, Chevrolet
Malibu; the all-new European-style compact car, Saturn Astra; the
all-new, rear-wheel-drive performance sedan, Pontiac G8; the special
edition turbocharged, cross-wheel-drive performance car, Saab Turbo X;
and the rugged, open-air, entry-level-size concept car debuted at the
2008 North American International Auto Show, HUMMER HX Concept.
David G. Lyon, director of interior at General Motors and Chicago
native, will attend this year’s show to present each student winner
with a $500 check award from GM and help kick-off the event.
“The GM Student Design Competition is a great opportunity for us, and I
was impressed with the creative fashion interpretations of some of our
newest vehicle designs,” said Lyon.
new element to this year’s design competition, GM also provided each
student winner with a video camera to document the progress of their
garments – from initial concept through production. The videos appear
on GMnext.com, a new site created in 2008 as a celebration of
GM’s centennial. The website also includes a series of web-based
activities aimed at engaging a new generation with behind-the-scenes
stories and insights into the people of GM and the future of