General Motors announced today that its U.S. marketing and field
operations will be more strongly aligned into four retail channels:
Chevrolet; Premium (Cadillac, Hummer, Saab); Buick-Pontiac-GMC; and
Saturn. Each channel will be focused on continuing to deliver
world-class products for their customer and build value for GM and
their respective dealers.
GM announced the appointment of four new leadership positions to direct activities within this organization, effective June 1:
- Ed Peper, 46, is appointed North America Vice President, Chevrolet Channel.
- Susan Docherty, 45, is appointed North America Vice President, Buick-Pontiac-GMC Channel (BPG).
- Mark McNabb, 47, is appointed North America Vice President, Premium Channel.
- Jim Bunnell, 52, is appointed Executive Director, Channel Support Group (CSG).
Jill Lajdziak, 51, will continue to lead Saturn as General Manager, and assume sales responsibility for that channel.
Bill Powell, 61, will continue his role as GM North America vice-president, industry and dealer affairs.
56, also continues his role as GM North America vice-president, Service
Parts Operations, and global process leader for after-sales.
Docherty, McNabb, Peper and Bunnell, will report to Mark LaNeve, North
American vice-president vehicle sales service and marketing, in their
new assignments, as will Lajdziak, Powell, and Herberger in their
“These changes have been
designed to improve all of our brands, and achieve strongly profitable
channels at both a wholesale and retail level,” said Troy Clarke, GM
North America president. “We are further streamlining the organization
to reduce complexity, align resources to improve the consumer
experience and improve bottom line business results. We expect that the
channels will work closely with GM’s global product development teams
to ensure the products meet consumer needs. This is the next step in
our continuing strategy to increase the effectiveness of GM North
America’s operating model.”
“The past few
years have yielded demonstrated success with award winning products
such as the Chevy Silverado and Malibu, Buick Enclave, GMC Acadia,
Saturn Aura, and Cadillac Escalade and CTS.” said Mark LaNeve, GM North
America vice president, vehicle sales service and marketing.
“Customers’ opinions of our products and brands have improved. We
raised quality to world-class levels and announced our 100,000 mile
powertrain warranty, the most comprehensive transferable warranty in
“We also began focusing on a
retail channel approach in 2002 with Buick-Pontiac-GMC. We are
transitioning our portfolio to highly differentiated vehicles for each
of our brands that truly meet targeted customer needs. This has
resulted in stronger, more focused models in each channel portfolio, “
“A great example of this is the
Buick Enclave which, within the BPG Channel, replaced the Rendezvous,
Rainier, Terraza and Montana SV6. The Enclave outsells all four
combined and Enclave is a true Buick in every sense of the word.
Today, the BPG channel covers a wide section of the market with
distinct products like the Buick Enclave crossover, Pontiac G8
rear-wheel-drive sedan, and Professional Grade GMC trucks. Today’s
announcements will build on that positive momentum by better aligning
the organization to our channels . We are offering more valuable
products for customers and producing better results for the business.”
joins GM beginning April 21st from Nissan Motor Co., where he was
corporate vice-president Infiniti and senior vice-president sales and
marketing of Nissan North America. Jim Taylor, Cadillac divisional
manager, Martin Walsh, Hummer divisional manager, and Steve Shannon,
Saab divisional manager will report to him.
“Mark McNabb is a world-class executive with extensive experience. His
background with Mercedes and Infiniti, in addition to Nissan, make him
uniquely suited for this new position as the vice president of the
premium brands,” LaNeve said. “He is a great addition to our North
Ed Peper, a 23 year GM
veteran, has served as Chevrolet General Manager since April, 2005. He
has had numerous assignments in GM's field operations and central
office, including general manager of GM's Northeast Region and vice
president of sales for Saab Cars USA.
leadership, Chevrolet led the U.S. industry in total sales two of the
past three years, on the strength of great new products like the Chevy
Malibu," said LaNeve.
had been the Western Region’s General Manager since March 1, 2006. She
was General Manager of Hummer and had worked at GM’s Cadillac Division,
responsible for launching the Escalade family of vehicles. She spent a
good portion of her career in marketing leadership assignments covering
Europe and Asia.
“Susan has a strong list of
accomplishments supporting a variety of GM regions and brands.” LaNeve
said. “Her leadership will help the BPG channel continue to gain
strength and customers”.
Jim Bunnell, who
had been general manager of BPG, will lead the Channel Support Group
(CSG) collaborating with the channels on business strategies to provide
common processes and systems to the channels. He had previously been
General Manager of GM’s North Central Region.
“Jim really led the way by being the first to run a retail channel in
the U.S.,” LaNeve Said, “He will use that experience to support the
further development of all the channels.”