GM's new navigation services include OnStar download to navigation system and MapQuest functionality
OnStar today announced the introduction of two new navigational
services to complement and enhance its existing Turn-by-Turn service,
the most widely available navigation system on the market. These
features solidify GM's leadership in navigation with more vehicles on
the road with embedded navigation systems and more options than any
first new service is OnStar Destination Download, which enables OnStar
subscribers with screen-based navigation systems to quickly input their
destination while on the go via the simple press of a button. The
second service, OnStar eNav, allows subscribers with a Turn-by-Turn
Navigation-capable vehicle to find and save destinations on
MapQuest.com and have those destinations sent to their vehicle's OnStar
Turn-by-Turn Navigation system.
OnStar and onboard navigation systems, GM is transforming the category
with the broadest range of options to suit customer preferences," said
OnStar President Chet Huber. "With 3.1 million model year 2008 vehicles
equipped with some form of factory-installed navigation, GM is
delivering on our commitment to redefine the availability and
functionality of navigation systems in the United States and Canada."
initiate OnStar Destination Download, users simply press the OnStar
blue button to connect with an advisor. Once subscribers provide the
advisor with their destination, the destination is downloaded to their
navigation screen within seconds. Press the "Go" button on the
navigation system to begin the route.
to use a screen-based navigation system, drivers have to bring their
vehicle to a stop and place it in park. With OnStar Destination
Download, subscribers can have the address of their destination sent
directly to their navigation system while still driving, providing a
safe, easy and immediate solution.
addition, OnStar brings more than 10 million point-of-interest records,
refreshed every month, to the navigation system. This supplements and
greatly enhances the point-of-interest data loaded on navigation DVDs.
Destination Download will be available on over 80 percent of GM's
screen-based navigation vehicle volume or 325,000 Model Year 2009
vehicles. In total, 22 different GM vehicle models will offer this new
OnStar's second new service offering, OnStar eNav, allows subscribers to plan their travel destinations on the MapQuest site (www.mapquest.com)
and then send those destinations to their OnStar system. When ready to
retrieve those directions, subscribers simply press their vehicle's
OnStar phone button to access voice-guided commands through which they
can select their route. Turn-by-Turn navigation will then launch to
guide them on their way.
MapQuest we strive to provide our users with easy-to-use features that
will save them time and ensure that they find their destination," said
Christian Dwyer, Senior Vice President and General Manager of MapQuest.
"OnStar eNav is a great addition to our suite of 'Send To' capabilities
offering users the convenience of researching and planning online and
sending results to a user's preferred device or system."
eNav will be available retroactively on 2.7 million current
Turn-by-Turn capable GM vehicles. Later this year eNav will also
combine with OnStar Destination Download to download destinations
directly to the vehicle's screen-based navigation system.
and MapQuest conducted a pilot of eNav beginning in June 2007 with
approximately 3,000 customers. A survey of pilot participants showed
that 95 percent of them would use eNav at least monthly and 93 percent
of the participants agreed that eNav should be offered by OnStar.
the pilot we learned that many of our subscribers like to pre-plan
their trips, especially when visiting new areas," said Huber. "They
appreciated the simplicity of eNav and used it to plan thousands of
available to subscribers with screen-based navigation systems is XM
NavTraffic, XM's real-time traffic information service is now available
in 80 major North American markets. This service feeds comprehensive
road condition data such as accidents, traffic backups and road
construction to the subscriber's navigation screen. The availability of
XM NavTraffic will greatly expand in model year 2009 to the same 22 GM
vehicles equipped with screen-based navigation that also feature OnStar
Destination Download. XM NavTraffic made its GM debut on the 2005
available, XM NavTraffic subscribers can view a color-coded overlay on
their navigation screen indicating the average speed of travel along
their planned route.
and OnStar are demonstrating their commitment to providing their
drivers with the best in technology, with this impressive expansion of
XM NavTraffic across 22 vehicles in the 2009 model year," said Steve
Cook, executive vice president, automotive, XM Satellite Radio. "XM
NavTraffic provides the most comprehensive information and
coast-to-coast updates every minute, ensuring that GM drivers will
always have the latest and most detailed information at his or her
varied connected navigation options mean something for everyone whether
you drive a Cadillac CTS or a Chevrolet Cobalt," Huber said. "As the
leader in navigation our continual goal is to provide GM drivers with
useful and convenient services that make the driving experience
simpler, safer and more secure."