Chevrolet Fuel Cell Equinox and GMC Yukon Hybrid Vehicles to Transport Hollywood's Hottest Talent in "Fuel-Friendly" Style
The red-carpet arrivals at the 80th Annual Academy Awards® on Feb.
24, will be transformed with advanced technology vehicles from GMC and
Chevrolet. This fuel-friendly fleet – larger than any other assembled
for a major awards show before – will enable Hollywood’s hottest talent
to enjoy stylish and environmentally friendly rides in one of more than
75 vehicles, including the GMC Yukon Hybrid, the zero-gas and
zero-emissions Chevy Equinox Fuel Cell and the FlexFuel E85
ethanol-compatible GMC Yukon.
As the only ABC Network automotive
sponsor of the 2008 Oscar® telecast, GMC and Chevrolet will bring
hybrid and fuel cell technology to the forefront at the red carpet, and
other Oscar Week events. The fleet continues GM’s major strategic
effort to provide “fuel-friendly” vehicles to the entertainment
industry and spread the word about GM’s environmentally-conscious cars,
trucks and SUVs.
“GM’s longstanding relationship with Hollywood
and our strong commitment to bringing advanced technologies to market
that will help diversify fuel sources and reduce vehicle emissions
makes this the perfect time for GM to drive ‘green’ to the Oscars,”
said Dino Bernacchi, GM Director of Marketing Alliances and Branded
Entertainment. “Our outreach to showcase GM’s ‘fuel-friendly’ products
will be increasingly evident in the entertainment industry in 2008 with
presence at awards shows, film festivals and special events, as well as
a heightened product placement effort in movies and television.”
ramped-up efforts to drive Hollywood “green” began with “fuel-friendly”
vehicles at the 50th Annual GRAMMY Awards and 39th NAACP Image Awards.
Chevrolet is also reaching out to the next generation of tomorrow’s
influencers with the first-ever “Chevy Rocks The Future” event on Feb.
19. GM already provides the largest “fuel-friendly” product placement
fleet to Hollywood producers and directors with nearly 20 different
Later this quarter, Chevrolet will hand over the
keys to Chevy Equinox Fuel Cell vehicles to major entertainment
celebrities for everyday use as part of its Project Driveway program –
an effort by Chevrolet to move fuel cell technology from the laboratory
into consumers’ driveways.
The GMC Yukon Hybrid is the
industry’s first full-size SUV hybrid. No other hybrid can offer the
fuel efficiency and full-size SUV performance including seating for up
to 8 passengers and 6,200 lbs. maximum towing.
The 2008 Yukon
Hybrid boasts vastly improved fuel economy over its gasoline-only
sibling. Two-wheel drive models, for example, deliver 21 mpg in the
city, a 50-percent improvement over its 5.3L non-hybrid sibling and
comparable to the much-smaller 2.4L-equipped Toyota Camry sedan,
according to figures obtained from www.fueleconomy.gov.
year’s Oscars will be the first major awards show where a fleet of fuel
cell vehicles will provide transportation for celebrities. The Chevy
Equinox Fuel Cell electric vehicle is a zero-gas, zero-emissions
vehicle that makes no compromises, achieving 0 to 60 mph in 12 seconds,
236-lb.-ft. of instant torque and top speed of about 100 miles per
hour. It seats four, sports 32 cubic feet of cargo volume for
everybody’s gear, and has a range of approximately 150 miles per
fill-up based on the new 2008 EPA adjusted measurement. The Equinox
Fuel Cell also features full four-wheel ABS for controlled, confident
Aside from its dramatically different propulsion
system, the Equinox Fuel Cell looks and drives much like a production
Chevy Equinox (a small SUV).
In addition to the GMC Yukon Hybrid
and Chevy Fuel Cell Equinox, a select number of FlexFuel E85
ethanol-compatible Yukon SUVs will drive to the red carpet. Biofuels
such as E85 ethanol have tremendous potential to help offset the
world’s growing energy demands, and General Motors offers more FlexFuel
E85 ethanol-capable models than any other brand, with 2.5 million
FlexFuel E85 ethanol vehicles currently on the road. FlexFuel E85
ethanol vehicles can run on either gasoline or E85 ethanol – a blend of
85 percent ethanol and 15 percent gasoline – or a combination of both.
Academy of Motion Picture Arts and Sciences (AMPAS) will present the
80th Annual Academy Awards for outstanding film achievements of 2007,
on Sunday, Feb. 24, at the Kodak Theatre at Hollywood & Highland
Center®, televised live at 5 p.m. PST/8 p.m. EST by the ABC Television