General Motors Latin America, Africa and Middle East (GM LAAM)
region set an all-time CYTD record in 2007, selling 1,235,913*
vehicles, up 200,600 units over 2006. GM’s volume increase of 19.4
percent for the year outpaced the industry growth rate for the region.
In addition, LAAM’s annual market share increased to 17.2 percent for
the year, representing its highest annual share.
GM LAAM sold an
all-time quarterly record 341,000 units in the fourth quarter of 2007
to propel the growth. This constitutes an 18 percent increase
year-over-year.
Maureen Kempston Darkes, GM group vice president
and president of GM LAAM said, “LAAM had a solid year of growth. Strong
demand for GM products, strong economies and the right product mix –
lead by Chevrolet – all played a role in the growth for 2007.”
“We
are effectively utilizing GM’s global product portfolio, investing in
our markets, strengthening our dealer network and customer service and
always evaluating new engineering and manufacturing opportunities. We
are seeing significant growth in our emerging markets and, with some
diligence, expect the growth to continue into 2008.”
GM LAAM’s
record-breaking year was led by Brazil, which is now GM’s third largest
market behind the U.S. and China. All-time records were set by GM in
Argentina, Brazil, Chile, Colombia, Egypt and Venezuela. Chevrolet
Corsa, Aveo and Celta were the top three sellers across the region in
2007.