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2010 Ford Taurus

  • The Ford Taurus – America’s smartest full-size sedan – has been named “2010 Best Redesigned Vehicle” by Kelley Blue Book’s®
  • According to, the all-new Taurus offers great value, build quality and technology at an affordable price
  • In addition to its upscale design and engaging driving experience, the 2010 Ford Taurus offers an impressive set of standard and available technologies that add convenience, connectivity, safety and value for customers

DEARBORN, Mich., Dec. 11, 2009 – For the second consecutive year, Ford has captured Kelley Blue Book’s “Best Redesigned Vehicle” award, this time for the hot-selling Taurus sedan. Last year, the honor went to the 2009 Ford F-150.

“This is not your father’s Taurus. For us it’s a massive departure,” said James Bell, executive market analyst for Kelley Blue Book’s “It reinvigorates a brand that everybody wants to be proud of, applaud, and be excited about.” 

Bell says it wasn’t just one feature that earned Ford’s all-new Taurus the distinction of being named 2010 Best Redesigned Vehicle. 

“It’s the whole package – great value, great build quality and great technology,” he said. “We at Kelley Blue Book couldn’t help but embrace the new Taurus.”

In addition to its expressive, upscale design and engaging driving dynamics, the 2010 Ford Taurus offers an unprecedented array of technologies typically reserved for luxury cars at a price that is affordable. Its impressive standard and available technologies add convenience, connectivity, safety and value for customers. These include Adaptive Cruise Control, Collision Warning with Brake Support, Blind Spot Information System (BLIS®) with Cross Traffic Alert, MyKey™ parental programmability, Ford SYNC® and Voice-Activated Navigation with SIRIUS Travel Link™. 

“What’s amazing about the Taurus is that it just bristles with technology at such a responsible and very acceptable price point,” said Bell. “I think that’s what makes it somewhat revolutionary.”

According to Taurus marketing manager Pei-Wen Hsu, Ford’s all-new flagship sedan is generating new excitement at Ford dealerships.

“Just like the 1986 original, the new Taurus is redefining the full-size sedan segment,” she said. “It is creating a halo effect in our showroom and attracting younger, more diverse customers to the Ford brand.” 

Today’s recognition from Kelley Blue Book’s is the latest in a string of accolades for the 2010 Ford Taurus. Earlier this month at the Los Angeles Auto Show, the Taurus was named International Car of the Year, and it received “2010 Best Resale Value Award” in the full-size car category. And in January, the 2010 Taurus will serve as the official car of the 2010 International CES (Consumer Electronics Show®) in Las Vegas.

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 200,000 employees and about 90 plants worldwide, the company’s automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. 

About Kelley Blue Book
Since 1926, Kelley Blue Book, The Trusted Resource®, has provided vehicle buyers and sellers with the new and used vehicle information they need to accomplish their goals with confidence. The company also reports vehicle pricing and values via products and services, including software products and the famous Blue Book® Official Guide. According to the C.A. Walker Research Solutions, Inc. – 2008 Spring Automotive Web Site Usefulness Study, is the most useful automotive information Web site among new and used vehicle shoppers, and half of online shoppers visit is a leading provider of new car prices, car reviews and news, used car blue book values, auto classifieds and car dealer locations. No other medium reaches more in-market vehicle shoppers than

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