Latest Automotive News

Subscribe in a reader





FORD TAURUS NAMED ‘2010 BEST REDESIGNED VEHICLE’

Email   small font medium font large font

Google
 
Web AutoNews24h.com

2010 Ford Taurus

  • The Ford Taurus – America’s smartest full-size sedan – has been named “2010 Best Redesigned Vehicle” by Kelley Blue Book’s kbb.com®
  • According to kbb.com, the all-new Taurus offers great value, build quality and technology at an affordable price
  • In addition to its upscale design and engaging driving experience, the 2010 Ford Taurus offers an impressive set of standard and available technologies that add convenience, connectivity, safety and value for customers

DEARBORN, Mich., Dec. 11, 2009 – For the second consecutive year, Ford has captured Kelley Blue Book’s kbb.com “Best Redesigned Vehicle” award, this time for the hot-selling Taurus sedan. Last year, the honor went to the 2009 Ford F-150.

“This is not your father’s Taurus. For us it’s a massive departure,” said James Bell, executive market analyst for Kelley Blue Book’s kbb.com. “It reinvigorates a brand that everybody wants to be proud of, applaud, and be excited about.” 

Bell says it wasn’t just one feature that earned Ford’s all-new Taurus the distinction of being named 2010 Best Redesigned Vehicle. 

“It’s the whole package – great value, great build quality and great technology,” he said. “We at Kelley Blue Book couldn’t help but embrace the new Taurus.”

In addition to its expressive, upscale design and engaging driving dynamics, the 2010 Ford Taurus offers an unprecedented array of technologies typically reserved for luxury cars at a price that is affordable. Its impressive standard and available technologies add convenience, connectivity, safety and value for customers. These include Adaptive Cruise Control, Collision Warning with Brake Support, Blind Spot Information System (BLIS®) with Cross Traffic Alert, MyKey™ parental programmability, Ford SYNC® and Voice-Activated Navigation with SIRIUS Travel Link™. 

“What’s amazing about the Taurus is that it just bristles with technology at such a responsible and very acceptable price point,” said Bell. “I think that’s what makes it somewhat revolutionary.”

According to Taurus marketing manager Pei-Wen Hsu, Ford’s all-new flagship sedan is generating new excitement at Ford dealerships.

“Just like the 1986 original, the new Taurus is redefining the full-size sedan segment,” she said. “It is creating a halo effect in our showroom and attracting younger, more diverse customers to the Ford brand.” 

Today’s recognition from Kelley Blue Book’s kbb.com is the latest in a string of accolades for the 2010 Ford Taurus. Earlier this month at the Los Angeles Auto Show, the Taurus was named International Car of the Year, and it received kbb.com “2010 Best Resale Value Award” in the full-size car category. And in January, the 2010 Taurus will serve as the official car of the 2010 International CES (Consumer Electronics Show®) in Las Vegas.

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 200,000 employees and about 90 plants worldwide, the company’s automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. 

About Kelley Blue Book
Since 1926, Kelley Blue Book, The Trusted Resource®, has provided vehicle buyers and sellers with the new and used vehicle information they need to accomplish their goals with confidence. The company also reports vehicle pricing and values via products and services, including software products and the famous Blue Book® Official Guide. According to the C.A. Walker Research Solutions, Inc. – 2008 Spring Automotive Web Site Usefulness Study, kbb.com is the most useful automotive information Web site among new and used vehicle shoppers, and half of online shoppers visit kbb.com. Kbb.com is a leading provider of new car prices, car reviews and news, used car blue book values, auto classifieds and car dealer locations. No other medium reaches more in-market vehicle shoppers than kbb.com

Receive the latest automotive news by email!

Enter your email address:


Related news
Kelley Blue Book, the most-visited new-vehicle shopping site, is once again an official sponsor of press days and the media center at the 2008 New York International Auto Show on March 19-20 ...
Kelley Blue Book announced the unveiling of a new internet-based dealer solution known as LeadDriver ™.  This new program helps to enable dealers to capture leads while offering Kelley Blue ...
Get the value of your car before you purchase it sell it, or trade in, you'll want to know what the true value is. Kelley blue book values offer you ...
According to the latest Kelley Blue Book Marketing Research study (www.kbb.com), an increasing number of consumers say their purchasing behavior has shifted and will continue to change significantly ...
Awards Honor Top New-Auto Brands Based on Consumer Perception Data from KBB Marketing Research Amidst the various festivities taking place during the 2008 New York International Auto Show, Kelley Blue Book ...
2010 Ford Taurus SHO The Taurus SHO returns as the sporty version of Ford's new flagship introducing a new generation of premium performance and fuel economy with the 3.5-liter EcoBoost™ V-6. This ...
All-new 2010 Ram 2500/3500 Heavy Duty pickups recognized by editors for setting a new benchmark in heavy-duty truck segment All-new 2010 Ram Heavy Duty pickup beats the competition in a ...
  The all-new Ford Fiesta has been named "Scottish Car of the Year 2008" at the 11th annual Association of Scottish Motoring Writers (ASMW) awards dinner in St Andrew's, Scotland. A ...
The 2010 Ford Mustang features a more sculptured muscular exterior, an upgraded world-class interior, a host of must-have technologies and unsurpassed fuel economy of 26 mpg on the highway, all for the best ...
  2010 Ford Transit Connect Ford fills an unmet U.S. commercial business need with new Transit Connect, an industry-exclusive vehicle specifically developed to be a smart new choice for small business owners Low operating ...

Best Investment Newsletter

- 46% in 2008

- invest in the best performing US stocks only and sell them when the uptrend is over

- very easy to follow, simple buy/sell signals

- no need to have investing or trading experience

Find More Now!


FORD TAURUS NAMED ‘2010 BEST REDESIGNED VEHICLE’
> © 2006-2017 AutoNews24h.com except where otherwise noted