Dearborn, Mich., Dec. 14, 2009 – World champion drifter Vaughn
Gittin Jr. kicked off Ford Mustang’s ’10 Unleashed campaign by taking
the American muscle car to drift the streets of Japan. For the 10th and
final installment of Unleashed, Vaughn finds himself playing a
different role.
The 10th experience is not Gittin’s wish; it is Steve Wyrick’s, a
famous Las Vegas magician. Gittin, Wyrick and the 2010 Mustang teamed
up to perform one of the biggest illusions to hit the Las Vegas Strip.
“My grandfather’s prize possession in life was a 1970 Mustang Mach
1, one of the sickest cars you could imagine,” said Wyrick. “Knowing of
my grandfather’s love for the Mustang, I wanted to incorporate the 2010
Mustang into one of my acts and unleash my Mustang side by performing
one of my biggest illusions yet on the Las Vegas Strip.”
Picture the Las Vegas Strip shut down and abuzz with visitors,
casino hoppers and revelers anxiously waiting to witness one of
Wyrick’s biggest illusions yet. Shackled by the Las Vegas police in the
middle of the strip, Wyrick embraces what is about to come. Gittin
lights up the tires and suddenly races down the strip in a silver 2010
Mustang and slams right into Wyrick. As the Mustang races out the other
side, the driver’s door swings open…
“Our goal was to make the final ’10 Unleashed experience something
truly unforgettable,” said Steve Ling, N.A. car marketing manager, Ford
Motor Company. “To have Vaughn race down the Las Vegas Strip in
Spellbinder after kicking off the campaign by drifting the Mustang
around Japan was a perfect ending to a great campaign.”
This 10th and final experience is among several dream Mustang
experiences Ford has brought to life with ’10 Unleashed. Along with
Gittin sliding sideways around Japan, these include consumer Roger
Keeney driving blindly, four gamers testing their Need for Speed SHIFT™
in real life at Willow Springs Raceway, and professional skateboarders
Pat Duffy and Jake Brown skating the streets of Los Angeles.
About the 2010 Ford Mustang
For 2010, the Mustang sports a new exterior design; new world-class
interior featuring well-crafted materials and updated technology
including SYNC® and cutting-edge navigation; and a V-8 with even more
horsepower and throatier signature Mustang exhaust sound.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in
Dearborn, Mich., manufactures or distributes automobiles across six
continents. With about 200,000 employees and about 90 plants worldwide,
the company’s automotive brands include Ford, Lincoln, Mercury and
Volvo. The company provides financial services through Ford Motor
Credit Company.
Subscribe in a reader
