- All-new Fiesta developed in Europe for customers around the world
- Extends core Fiesta values of style, efficiency and value for money
- Dramatic exterior design and exciting interior styling, with high quality materials and bold use of colours
- Excellent driving quality blends sporty, confident handling with sophisticated ride
Electric Power Assist Steering offers low-speed steering ease with more
direct driver feedback at higher speeds
- All-new Fiesta Zetec S model available from launch for driving enthusiasts
all-new engines: ultra-low CO2 Fiesta ECOnetic, with target emissions
of just 99 g/km, plus top-of-the-range 120PS 1.6-litre Duratec Ti-VCT
- Robust safety performance, with over 55 per cent of body structure made of high-strength steels
- Approximately 40 kilogrammes lighter than previous Fiesta, contributing to improved fuel economy and CO2 emissions
- Stiffer body structure and reduced vehicle weight delivers ‘light-yet-solid’ driving feel
Protection System with standard knee airbag – first in a Ford small car
– and head-and-thorax side airbags, with optional safety curtain
airbags plus an array of pedestrian protection features
car’ convenience features brought to small car segment, include Ford
EasyFuel capless refuelling, keyless entry and ‘Ford Power’ start button
- Mobile phone-inspired entertainment system, plus sophisticated Human Machine Interface
- Maximum driver comfort with improved seating and reach and rake steering wheel adjustment
choice of series – Studio, Style, Style Plus, Zetec, Zetec S, Titanium
– to suit all customer requirements, from sporty to sophisticated,
affordable to luxury
- High level of standard equipment in all models includes power door mirrors
- All powertrains new or enhanced for greater efficiency across the range
- Projected annual reduction in CO2 emissions in Europe of over 11,000 tonnes versus previous Fiesta
- Low overall cost-of-ownership from higher fuel efficiency, lower insurance ratings and repair costs
- Three-door and five-door models available from October 2008
“Welcome to Fiesta – the new Ford.
vehicle is very special to us in Ford of Europe and to our customers.
Over the past 32 years, Fiesta has consistently been at the top of the
list of Europe's best-selling cars.
Over 12 million
Fiestas have found homes with customers over that time and the Fiesta
name continues to carry an overwhelmingly positive image in all its
markets, standing for style, efficiency, driving quality and value for
money. Our new model is set to continue this success story and carry
Fiesta forward to a new generation of car buyers.
this completely new model marks something of a departure for Ford of
Europe. In contrast to previous generations of Fiesta, this car has
been conceived and developed by the European arm of Ford's global
product development team to meet the demands and expectations of our
customers around the world.
It is also the blueprint
for future Ford global product development, bringing together Europe,
the Americas and Asia where it will be tailored for each region and go
on sale progressively between now and 2010.
this is the most dramatic Fiesta since the very first model and it is
the most complete and expressive interpretation yet of our kinetic
design philosophy, echoing both inside and out the major elements of
the exciting Verve Concept vehicles that inspired such a positive
reaction around the world.
Of course, you would expect
a new Ford to be great to drive and our engineers have worked hard to
ensure that new Fiesta will deliver excellent driving quality. This is
one of our core vehicle attributes, and one we have developed and
applied consistently throughout the Ford of Europe range.
of the development team’s greatest achievements is that it has been
able to make the new Fiesta stronger, safer and more comfortable, yet
lighter and more fuel efficient than the car it replaces. An
exceptionally rigid body structure means a robust crash protection,
even before you include up to seven airbags available as part of new
Fiesta’s Intelligent Protection System.
efficiency and lower emissions are two qualities that our small car
customers are looking for on a daily basis and new Fiesta will not
disappoint. Chief amongst a range of efficiency improvements is the
extension of our acclaimed Ford ECOnetic ultra-low CO2 range, with a
new 1.6-litre ECOnetic Duratorq TDCi offering CO2 emissions of less
than 100g/km, while each and every engine in the range has been revised
and enhanced for greater fuel efficiency and lower emissions.
also introducing an all-new 1.6-litre Ti-VCT engine and a Zetec S model
for driving enthusiasts, while a host of comfort and convenience
features you would normally expect to find on our much larger vehicles
combine to make new Fiesta truly a compelling choice.
immensely proud of the new Ford Fiesta, as the latest addition to
Ford’s increasingly successful line-up of new models for Europe, and as
the template for future generations of vehicles developed from the
outset for our customers around the world.”
John Fleming, President and CEO, Ford of Europe
All-New Ford Fiesta – Introduction
about the all-new Ford Fiesta is new – from the styling, materials and
technologies to the core development and manufacturing processes that
bring it to life. It represents our future, in more ways than one.”
Marin Burela, Executive Director of Small Cars, Ford of Europe
all-new Ford Fiesta is not just the most dramatic and distinctive
Fiesta ever, it also marks a significant landmark in Ford’s history as
the first Fiesta to be developed for customers around the world and as
the template for the company's future generations of global vehicles.
the very first Fiesta was launched in 1976, over 12 million have been
sold, with over 400,000 customers in 2007 (103,000 in the UK alone)
proving the enduring popularity of the model's style, efficiency and
value for money.
The all-new Fiesta is set to extend these
values, while appealing to a new generation of small car buyers with
its mix of kinetic design and latest big car technology. Three- and
five-door all-new Fiestas will begin rolling off production lines in
Europe in summer 2008, with regionally-tailored models on sale in Asia,
South Africa, Australia and the Americas by 2010.
Developed for Customers Globally
all-new Fiesta is the first product of Ford's new Global Product
Development System (GPDS) and has been designed and developed to meet
the differing needs of customers as diverse as Western and Eastern
Europe, North America, China, Australia and South Africa.
research by Ford in these regions provided the basis for the new GPDS
process, which will dictate the future of Ford product development.
All-new Fiesta is also the first product of Ford Motor Company CEO,
Alan Mulally’s ‘One Ford’ vision of a single, global company designing
and building cars for a single, global customer base, not divided by
regional or national borders.
“It’s an incredibly exciting
project,” says Marin Burela. “All-new Fiesta is a landmark moment for
Ford. It’s our most significant global vehicle project since the Model
T and heralds the future for Ford product development.”
Designed for a New Generation
Fiesta is the latest interpretation of Ford’s kinetic design
philosophy, exuding presence and individuality in a way that will
appeal to a new generation of buyers.
Building on the
exciting momentum of the Verve Concept and latest-generation production
models like the Mondeo and Focus, all-new Fiesta brings the modern and
dynamic Ford of Europe family look to the small-car segment.
wears the distinctive, bold Ford ‘face’ including the signature lower
grille and large, centred Ford oval badge that characterises both the
Verve Concept and other modern Ford vehicles. Details such as chrome
and brightwork accents, sleek, wraparound headlamps, bold, pronounced
wheel arch lips and a strong bodyside beltline create a dynamic look,
even when stationary, while a distinctive rear view is formed by a
sweeping roofline that finishes in a small spoiler, with dramatic,
honeycomb tail lamps.
This impact continues on the inside, with
courageous use of dynamic lines, full surfaces and bold graphics, with
an ambience ranging from sporty to sophisticated, created by the
careful use of colours and materials in different contrasts Zetec S
incorporates snowboard and street fashion designs and Zetec and
Titanium feature high contrast dark gloss surfaces and high-tech
Executive Director of Design, Martin Smith
comments: “This is the most complete, expressive and exciting Fiesta
Ford has ever produced, inside and out. To me, it is a car that evokes
an instant emotional response – ‘I want one’ – before you even get near
Commitment to Driving Excellence
a Fiesta has always meant owning a great car to drive and all-new
Fiesta is set to extend that reputation even further, with key changes
and an all-new ‘Zetec S’ model in the range.
virtually the same footprint, but 40 kilogrammes lighter than its
predecessor, all-new Fiesta delivers a ‘light-yet-solid’ handling
precision, enhanced by the first use of an Electric Power Assist
Steering system in a European Ford.
An all-new Fiesta Zetec S
model will be available at launch, with a new, 120 PS 1.6-litre Duratec
Ti-VCT petrol engine bringing performance to the heart of the Fiesta
At the same time, a new level of driving refinement
echoes all-new Fiesta’s visual sophistication and is set to raise the
standard for small cars for road, powertrain and wind noise isolation.
commitment to driving quality will feature in all-new Fiestas, whether
built in Cologne, Germany, Valencia, Spain, or Nanjing, China, but with
each tuned to suit regional driving conditions and customer
preferences, under Ford’s global engineering approach.
wanted to make sure that driving quality remains at the heart of
all-new Fiesta – we had to ensure that the driving experience delivered
on the promise made by its dynamic kinetic design”, says Dieter
Schwarz, Vehicle Engineering Manager for global Fiesta development. “I
am confident we have fulfilled that promise.”
Stronger, Safer, Lighter
all-new Fiestas' stylish exterior is a robust body structure, crafted
from high-strength steels, to protect occupants in the event of a
More than 55 per cent of the body structure is
high-strength steel, making all-new Fiesta approximately 10 per cent
stiffer torsionally than its predecessor and providing an exceptionally
rigid safety cell for all occupants.
Supporting this is all-new
Fiestas' Intelligent Protection System, offering up to seven airbags,
including the first use of a driver’s knee-airbag in a small Ford car.
intense focus on safety extends to those outside the car, with an array
of pedestrian protection features, from the shape and structure of
all-new Fiestas' front bumper, bonnet and windscreen, to small details
such as the shape of its headlamps and wiper blades.
Fiesta is a clear example that making a safe car doesn’t mean making a
large car, or a heavy car. There is no need to compromise between
safety and good design or driving character”, says Bernd Liesenfelder,
Body Engineering Manager for Ford of Europe.
Big Car Features and Clear Series Choice
Fiesta brings an array of ‘big car’ premium features to the small car
segment, which customers will notice even before they turn the key for
the first time.
All-new Fiestas' striking centre console
features a mobile phone-inspired entertainment system that is styled
very differently to traditional automotive switchgear, to provide a
completely intuitive interface.
Keyless entry, combined with a
‘Ford Power’ start button, adds to the all-new Fiesta premium
experience, with other ‘surprise and delight’ options available
including automatic, projector headlamps, automatic windscreen wipers,
Ford’s sophisticated Human Machine Interface with large 89 mm (3.5
inch) screen and cruise control.
The driving position is
given a ‘cockpit’ feel, with improved position and adjustment to both
the driver’s seat and steering wheel, while passengers receive more
personal and luggage space overall than the previous Fiesta, despite
the stylish, sweeping exterior profile. Stowage space abounds from a
boot capable of swallowing 295 litres, to ingenious storage areas
throughout the cabin, including charging points for mobile phones and
While all-new Fiesta has been designed and
engineered to meet a wide range of customer requirements, a clear
series choice makes selecting the right model a simple task, with
options from feisty to frugal, ultra-modern to traditional and a
comprehensive list of standard features at all levels.
simple six-series range provides maximum choice from the affordable and
well-equipped Studio and the popular Style and Style Plus, or the
modern, techno style of Zetec, Zetec S and Titanium.
level of equipment provides items such as power door mirrors as
standard across the range. Completing the premium feel are features on
Zetec and Titanium, such as the Aesthetic Lighting Pack, which bathes
the centre console, gearshift area and passenger side dashboard area in
a soft red glow.
“You immediately feel the quality of a bigger
car that will be at the core of the all-new Fiesta ownership
experience. When we consider all the comfort and convenience features
in the new Fiesta range, we think of it not as our new small car, but
our smallest large car”, says Giovanni De Pasca, Driving Environment
and Occupant Package Manager for Ford of Europe.
New, Revised and Enhanced Powertrains
All-new Fiesta combines newly-developed, revised and enhanced
powertrains with its overall weight reduction to deliver better
performance, fuel economy and reduced CO2 emissions.
Fiesta’s engine range comprises four 16-valve Duratec petrol and two
Duratorq TDCi diesel engine choices, refined to deliver a potential
annual saving of over 11,000 tonnes of CO2 across Europe, versus the
A key development is the new Fiesta ECOnetic,
offering the impressive torque of the 1.6-litre Ford Duratorq TDCi
engine with target CO2 emissions of just 99 grams per kilometre (g/km),
achieved through careful engine calibration, lowered suspension and
aerodynamic improvements and a no-maintenance, coated Diesel
Particulate Filter (c-DPF). The sub-100g Fiesta ECOnetic joins the
sub-140 g/km Ford Mondeo and sub-120 g/km Ford Focus ECOnetic models as
Ford achieves its commitment to deliver a range of ultra-low CO2 models
at the heart of its product portfolio.
Other Duratorq TDCi
engines also benefit from refinements to their state-of-the-art common
rail injection systems to deliver enhanced fuel economy, lower CO2
emissions and improved performance.
Driving enthusiasts are not
forgotten, thanks to an all-new, 120PS, 1.6-litre Duratec Ti-VCT petrol
engine, available in the new Fiesta Zetec S and Titanium models.
Despite its feisty character and 20 extra horsepower, the new Duratec
Ti-VCT is even more fuel efficient than the 100 PS, 1.6-litre engine in
the previous Fiesta. The Fiesta Zetec S can accelerate from zero to
0-62 mph in 9.9 seconds, while still achieving a combined fuel economy
of 47.9 mpg and CO2 emissions of 139 g/km.
Three other 16-valve
Duratec petrol engines are offered for all-new Fiesta, in 1.25- and
1.4-litres and outputs from 60 PS to 96 PS, with an automatic
transmission option available on the Duratec 1.4-litre.
feature on all-new Fiesta is Stall Prevention, designed to assist in
low speed manoeuvres by altering the engine’s ignition profile to
increase the amount of available torque and tuned for each individual
Overall, all-new Fiesta achieves a 22 per cent
improvement in 0-62 mph acceleration and 14 per cent better in-gear
acceleration in passing manoeuvres, versus its predecessor, thanks to
its reduced weight and improved powertrain calibration.
to its mix of careful calibration and latest powertrain technology,
all-new Fiesta is a tailored driving experience, carefully and
precisely tuned to respond to all drivers and driving styles,” says
Joerg Beyer, Chief Carline Engineer for all-new Fiesta.
Low Cost of Ownership
is not just in its contemporary styling and new technologies that
all-new Fiesta will be attractive to a discerning and demanding
generation of customers – extensive thought and effort has ensured it
still stands for value for money and reliability.
owners minimise running costs was key, with fuel economy at the top of
the list. All-new Fiesta boasts increased efficiency across the range,
with owners of the 1.4-litre Duratorq TDCi saving approximately a
tankful of fuel a year – 45 litres over 9,300 miles – through
efficiency improvements alone.
Insurance premiums and repair
costs are kept low by an intelligent approach to manufacturing.
Bake-hardened steel on front wings offers better resistance to
low-speed bumps and scrapes, while headlamps and tail lamps are
positioned high, away from potential impacts and specially shaped
‘crash cans’ are designed as sacrificial parts, collapsing predictably
in an impact to prevent more extensive damage and higher repair costs.
has been assessed at each stage in its development, with a total of 2.2
million miles of on-road testing and over 300,000 test operations on
doors, bonnet and tailgate in real world environmental conditions.
Fiesta is manufactured with sophisticated techniques more commonly
found in big-car production, all part of delivering higher quality than
ever for customers across the world.
“All-new Fiesta proves how
you can make a small car affordable and reliable, without compromising
style, quality or features”, concludes Joerg Beyer. “That’s the key to
making all-new Fiesta truly desirable.”
32 Years of Success
the past 32 years, Ford Fiesta has provided practicality and driving
pleasure to millions of customers across Europe. From its origins in
1976, as the product of a mission to build a new European small car
with modern features and a respectable price tag, the Fiesta name
became ingrained in European culture and is now known across a variety
of markets in Asia and South America. Fiesta is a brand that has
attracted a loyal and dedicated following.
Fiesta has always
been at the forefront of Ford’s commitment to driving quality and
innovative technology. In 1983, the Mk II Fiesta was one of the most
economical cars in the world and the only vehicle of its size to offer
diesel power. In 1989 Fiesta introduced anti-lock braking to the small
car market and in 1994 a driver’s airbag came as standard.
have abounded for the car during its lifetime, from rallying and
motorsport success to prestigious titles such as ‘Car of the Year
1989’, ‘Best Small Car in the World’, 'Smartest Small Car’, and ‘Best