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For the second time in its nine-year history, Ford Focus sales eclipsed the 30,000-unit milestone in May.
- Ford's
redesigned Focus posted record May sales of 32,579, up 53 percent
versus a year ago; retail sales to individual customers more than
doubled (up 105 percent).
- Ford Fusion May sales (18,088) were the highest for any month, up 27 percent versus a year ago.
- Ford, Lincoln and Mercury car sales were 4 percent higher, with retail sales up 20 percent.
- Ford,
Lincoln and Mercury sales totaled 206,000, down 16 percent, reflecting
lower daily rental (down 30 percent), truck and van (down 29 percent)
and SUV (down 44 percent) sales.
- Total Ford Motor Company sales (including Jaguar, Land Rover, and Volvo) totaled 217,998, also down 16 percent.
- Ford confirms second and third quarter North American production plans.
DEARBORN, Mich., June 3, 2008 - For the second time in its nine-year history, Ford Focus sales eclipsed the 30,000-unit milestone in May.
Focus
sales totaled 32,579, up 53 percent compared with a year ago. Retail
sales to individual customers more than doubled (up 105 percent). The
first time was October 2001, when industry sales soared in response to
zero-percent financing.
"Our dealers are selling the Focus at
unprecedented turn rates," said Jim Farley, Ford group vice president,
Marketing and Communications. "In fact, Focus' retail sales were 91
percent of beginning inventory, which puts it in the same league as the
industry's best-selling small cars. This is a strong statement about
customer demand for Ford's newest small car."
Ford is moving to
increase Focus availability. In early April, Ford announced plans to
produce 245,000 Focus units in 2008, approximately 30 percent more than
in 2007. Ford now is targeting to produce 280,000 Focus units in 2009.
Ford
Fusion sales were the highest for any month ever (18,088) and up 27
percent from a year ago, including a 30 percent increase to retail
customers. The Mercury Sable and Milan also posted higher retail sales.
"Our
products and our dealers are getting us back in the car business,"
Farley said. "Our small and mid-size cars are outperforming the
industry, and we're only just beginning."
Late this year, a
redesigned Fusion, Milan and MKZ will go into production.Â
Additionally, Fusion and Milan will be offered in new hybrid versions.
Last
week, Ford announced its global B-car, the Ford Fiesta, will be
produced in North America in early 2010. Two Fiesta models will be
offered - a sedan and a hatchback - helping feed customers' growing
demand for small cars.
In all, Ford, Lincoln and Mercury car
sales to retail customers were up 20 percent. Total car sales,
including sales to fleet customers, were up 4 percent in May.
In
May, crossover sales were lower than a year ago but remained at high
levels as sales for the Ford Escape and Edge, Mercury Mariner and
Lincoln MKX were among the highest recorded. During the past two years,
sales growth for the company's crossovers has outpaced the industry.
The
company's gains in the small and mid-size car market are helping to
mitigate sharp declines among traditional SUVs (down 44 percent) and
trucks and vans (down 29 percent) as well as lower sales to daily
rental companies (down 30 percent).
Ford, Lincoln and Mercury sales totaled 206,000, down 16 percent.
Total Ford Motor Company sales, including Jaguar, Land Rover, and Volvo, were 217,998, also down 16 percent.
North American Production
Today, the company is confirming the production plans it announced May
22. The second-quarter production plan is 690,000 units. The
third-quarter plan is 525,000 units, in the middle of the range the
company announced May 22. The fourth quarter production plan continues
to be in the range of 590,000 to 630,000 units.
Note: The
sales data included in this release and the accompanying tables are
based largely on data reported by dealers representing their sales to
retail and fleet customers.
FORD MOTOR COMPANY MAY 2008 U.S. SALES |
|
May |
% |
|
Year-To-Date |
% |
|
2008 |
2007 |
Change |
|
2008 |
2007 |
Change |
Ford, Lincoln Mercury |
Sales By Brand |
Ford |
184,042 |
212,572 |
-13.4 |
|
833,856 |
920,713 |
-9.4 |
Mercury |
13,593 |
18,178 |
-25.2 |
|
60,938 |
79,532 |
-23.4 |
Lincoln |
8,365 |
13,880 |
-39.7 |
|
47,176 |
60,839 |
-22.5 |
Total Ford, Lincoln Mercury |
206,000 |
244,630 |
-15.8 |
|
941,970 |
1,061,084 |
-11.2 |
Sales By Type |
Cars |
85,542 |
82,412 |
3.8 |
|
335,336 |
352,819 |
-5.0 |
Crossover Utility Vehicles |
39,097 |
42,174 |
-7.3 |
|
179,151 |
166,036 |
7.9 |
Sport Utility Vehicles |
15,437 |
27,755 |
-44.4 |
|
86,044 |
122,618 |
-29.8 |
Pickup Trucks and Vans |
65,924 |
92,289 |
-28.6 |
|
341,439 |
419,611 |
-18.6 |
Total Ford, Lincoln Mercury |
206,000 |
244,630 |
-15.8 |
|
941,970 |
1,061,084 |
-11.2 |
Jaguar |
1,757 |
1,379 |
27.4 |
|
7,021 |
7,051 |
-0.4 |
Land Rover |
3,003 |
4,269 |
-29.7 |
|
14,292 |
18,682 |
-23.5 |
Volvo |
7,238 |
9,192 |
-21.3 |
|
39,180 |
44,236 |
-11.4 |
Total Ford Motor Company |
217,998 |
259,470 |
-16.0 |
|
1,002,463 |
1,131,053 |
-11.4 |
Memo: Cars and Trucks |
Cars |
91,634 |
89,126 |
2.8 |
|
366,871 |
386,135 |
-5.0 |
Trucks |
126,364 |
170,344 |
-25.8 |
|
635,592 |
744,918 |
-14.7 |
Total Ford Motor Company |
217,998 |
259,470 |
-16.0 |
|
1,002,463 |
1,131,053 |
-11.4 |
FORD BRAND MAY 2008 U.S. SALES |
|
May |
% |
|
Year-To-Date |
% |
|
2008 |
2007 |
Change |
|
2008 |
2007 |
Change |
Crown Victoria |
5,225 |
6,714 |
-22.2 |
|
23,511 |
30,636 |
-23.3 |
Taurus |
6,700 |
4,014 |
66.9 |
|
27,817 |
27,405 |
1.5 |
Fusion |
18,088 |
14,279 |
26.7 |
|
73,197 |
66,260 |
10.5 |
Focus |
32,579 |
21,269 |
53.2 |
|
105,499 |
77,732 |
35.7 |
Mustang |
9,633 |
17,478 |
-44.9 |
|
44,160 |
64,560 |
-31.6 |
GT |
0 |
0 |
NA |
|
0 |
231 |
-100.0 |
Total Ford Cars |
72,225 |
63,754 |
13.3 |
|
274,184 |
266,824 |
2.8 |
Escape |
17,667 |
18,953 |
-6.8 |
|
76,966 |
73,058 |
5.3 |
Edge |
12,367 |
12,701 |
-2.6 |
|
58,734 |
46,313 |
26.8 |
Taurus X |
2,794 |
2,635 |
6.0 |
|
12,552 |
17,321 |
-27.5 |
Explorer |
8,122 |
13,821 |
-41.2 |
|
43,116 |
60,500 |
-28.7 |
Expedition |
5,252 |
9,205 |
-42.9 |
|
28,686 |
41,362 |
-30.6 |
Freestar |
0 |
214 |
-100.0 |
|
0 |
2,390 |
-100.0 |
Econoline/Club Wagon |
14,673 |
18,395 |
-20.2 |
|
63,869 |
80,641 |
-20.8 |
Ranger |
7,239 |
9,608 |
-24.7 |
|
36,421 |
35,598 |
2.3 |
F-Series |
42,973 |
61,939 |
-30.6 |
|
235,924 |
290,282 |
-18.7 |
Low Cab Forward |
109 |
268 |
-59.3 |
|
434 |
1,136 |
-61.8 |
Heavy Trucks |
621 |
1,079 |
-42.4 |
|
2,970 |
5,288 |
-43.8 |
Total Ford Trucks |
111,817 |
148,818 |
-24.9 |
|
559,672 |
653,889 |
-14.4 |
Total Ford Brand |
184,042 |
212,572 |
-13.4 |
|
833,856 |
920,713 |
-9.4 |
LINCOLN AND MERCURY BRAND MAY 2008 U.S. SALES |
|
May |
% |
|
Year-To-Date |
% |
|
2008 |
2007 |
Change |
|
2008 |
2007 |
Change |
Grand Marquis |
3,087 |
6,371 |
-51.5 |
|
14,193 |
27,327 |
-48.1 |
Sable |
1,686 |
1,206 |
39.8 |
|
7,305 |
7,791 |
-6.2 |
Milan |
4,767 |
3,481 |
36.9 |
|
17,453 |
17,082 |
2.2 |
Total Mercury Cars |
9,540 |
11,058 |
-13.7 |
|
38,951 |
52,200 |
-25.4 |
MKZ |
3,013 |
3,092 |
-2.6 |
|
16,025 |
13,930 |
15.0 |
Town Car |
764 |
4,508 |
-83.1 |
|
6,176 |
19,865 |
-68.9 |
Total Lincoln Cars |
3,777 |
7,600 |
-50.3 |
|
22,201 |
33,795 |
-34.3 |
Total Mercury and Lincoln Cars |
13,317 |
18,658 |
-28.6 |
|
61,152 |
85,995 |
-28.9 |
Mariner |
3,319 |
4,395 |
-24.5 |
|
15,579 |
15,890 |
-2.0 |
Mountaineer |
734 |
2,609 |
-71.9 |
|
6,408 |
10,742 |
-40.3 |
Monterey |
0 |
116 |
-100.0 |
|
0 |
700 |
-100.0 |
Total Mercury Trucks |
4,053 |
7,120 |
-43.1 |
|
21,987 |
27,332 |
-19.6 |
MKX |
2,950 |
3,490 |
-15.5 |
|
15,320 |
13,454 |
13.9 |
Navigator |
1,329 |
2,120 |
-37.3 |
|
7,834 |
|
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