- Sales in traditional Euro 19 markets increase by 6.4 per cent to 129,500
- Sales in Germany soared by more than 25 per cent and in France by 27 per cent
- Monthly sales record in Russia and in commercial vehicles
Ford of Europe's business momentum continued with another strong sales month in April.
"Our sales volume grew in 14 of the Euro 19 markets, while our market
share increased in 16 of those 19," said Ingvar Sviggum, vice-president
marketing, sales and service, Ford of Europe.
"These increases were achieved even after we had taken the strategic
decision in some countries, particularly the UK and Germany, to limit
our short-cycle business. In the UK, for example, this switch in
emphasis has led to an increase in the number of vehicles sold to
private retail buyers.
"It is particularly pleasing to note our performances in France and
Germany where sales were up 27 per cent and 25 per cent respectively.
Although driven in part by an industry recovery following last year's
increase in VAT in Germany and CO2 incentives introduced in France,
there was visible progress in our performance in these two key markets.
And Ford leads the market in Spain after the first four months of the
year – a first for us in that country," he added.
Ford sales in the Euro 19 countries were up by 6.4 per cent to 129,500 giving a market share of 8.1 per cent.
When sales in Russia, Turkey and the 30 Ford European Direct Markets
are added, Ford of Europe's sales for April totalled 161,140, an
increase of 8 per cent over the same month last year.
Ford's success in Russia continued with sales rising 17 per cent to
18,200 – a record month. Sales in Turkey also improved, by 7.8 per cent
to 6,900, giving a market- leading share of 14.4 per cent.
The new Focus was Ford of Europe's top-selling model in April (33,100)
across the Euro 19 markets, followed by the Fiesta (26,900). Sales of
the new Mondeo increased further to 14,800.
April was a record month for commercial vehicles in the Euro 19
markets, with sales increasing by 1,900 to 23,500. This record was
primarily driven by the Ford Transit, with over 15,600 units sold.
In the first four months of this year, Ford of Europe has sold 550,700
vehicles in the Euro 19 markets, giving a market share of 8.7 per cent,
up by 0.1 per cent versus the same period last year. Sales in Russia,
Turkey and Ford's European Direct Markets added a further 112,000
units, taking the total to 662,700 an increase of three per cent
compared with last year.
"The new Ford Kuga which goes on sale next month will further
strengthen the sales appeal of the blue oval, particularly as it
benefits from the lowest CO2 emissions in the expanding compact 4x4
segment", said Ingvar Sviggum.