Ford Motor Company and the Governors Highway Safety Association have
teamed up to help keep teens and families safe on Arizona roads and
highways.
The number one killer of teens across America is
driving fatalities. A top priority for Ford is automotive-related
safety, and the company is honing in on Arizona as a locale to tackle
auto safety issues.
On Wednesday, May 7, at the Firebird
International Raceway, the company will demonstrate for Phoenix
community leaders several of its unique auto safety programs that will
be coming to Arizona this year. Featured will be Ford’s award winning
“Driving Skills for Life” teen safe driving program; Corazon de mi
vida, a child safety seat initiative focused primarily on the Hispanic
community; and Car Care Clinics, designed to educate young women about
critical safety issues and automotive needs. State officials will be on
hand to talk about the new Graduated Driver's License laws being
initiated in Arizona.
"We're bringing a sample of our signature
safety programs to the Phoenix community as we kick off of our
philanthropic campaign, Operation Goodwill - which will pump more than
$1 million dollars into the state in 2008," said Jim Vella, president,
Ford Motor Company Fund and Community Services. "Operation Goodwill is
an initiative we’re launching in specific areas of the country, such as
Arizona, to help us better tailor our philanthropic efforts to
community needs. In addition to our safety programs, the company is
increasing the amount of money available to support programs and
nonprofits important to this community, and partnering with our local
dealers to determine how we can best utilize the funds to have the
greatest impact."
More than 1,000 Arizona teens are expected to
participate in three Driving Skills for Life sessions this year. The
company also is working closely with the Arizona Governor's Office of
Highway Safety in support of Arizona's launch of new graduated
licensing laws.
"We are grateful to Ford for their support, and
believe through this partnership we can reduce the number of teen
deaths that result for auto accidents," said Michael Hegarty, deputy
director, Arizona Governor's Office of Highway Safety.