- Ford's new Focus posted an 88
percent increase in retail sales compared with a year ago; highest
April sales for Focus since 2000.
- Retail sales for
mid-size sedans also were higher; Ford Fusion up 31 percent, Mercury
Milan up 19 percent, and Lincoln MKZ up 20 percent; Fusion and Milan
set April sales records.
- Total car retail sales up 21 percent.
- Crossover retail sales up 11 percent led by Ford Edge (up 24 percent) and Ford Escape (up 13 percent).
- Rising gas prices accelerate the industry-wide shift from trucks and SUVs to cars and crossovers.
Lincoln and Mercury sales totaled 189,247, down 12 percent; retail
sales were down 7 percent and daily rental sales were down 32 percent.
- Total Ford Motor Company sales (including Jaguar, Land Rover, and Volvo) totaled 200,727, down 12 percent.
Ford's new Focus continues to defy gravity -- and the
U.S. economy -- with a 88 percent jump in retail sales versus last
April and the highest total Focus April sales since 2000.
is the right car at the right time," said Jim Farley, Ford group vice
president, Marketing and Communications. "This is the little car that
delivers in a big way for customers, with outstanding fuel economy,
cool features including SYNC, a fun drive and the right price, right
along with the rest of our newest cars and crossovers."
Ford, Lincoln and Mercury cars achieved a 21 percent increase in retail
sales. While Focus was the standout, the company's mid-size cars also
posted higher retail sales. Ford Fusion retail sales were up 31
percent, Mercury Milan retail sales were up 19 percent and Lincoln MKZ
retail sales were up 20 percent. The Fusion and Milan set April sales
records with total sales of 15,059 for the Fusion and 3,809 for the
Retail sales for the company's crossovers
were 11 percent higher than a year ago, paced by the Ford Edge (up 24
percent) and Ford Escape (up 13 percent). Retail sales for the Mercury
Mariner were up 6 percent and Lincoln MKX retail sales were up 4
Higher gas prices are accelerating the
industry-wide shift from trucks and traditional sport utility vehicles
to cars and crossovers. At Ford, April sales for sport utility vehicles
were 36 percent lower than a year ago and trucks were 19 percent lower.
sales to daily rental companies (down 32 percent) also contributed to
the company's sales decline. Overall, Ford, Lincoln and Mercury sales
totaled 189,247, down 12 percent compared with a year ago. Retail sales
to individual customers were down 7 percent.
Total Ford Motor Company sales, including Jaguar, Land Rover, and Volvo, totaled 200,727, down 12 percent.