Ford Motor Company will excite and entertain at Auto China 2008 with
a line-up of fun-for-everyone activities. The huge 1460 square meters
Ford stand will be alive with interactive displays, real-life
interviews and a few surprises.
Ford promises to "Make Everyday Exciting."
will blend the fantastic and the futuristic with a spectacular reveal
of its advanced concept cars. You need to see the reveal to believe it,
and then you won't believe how they did it.
hand-built concept cars are as much modern art as they are a corporate
calling card. Ford's concept cars are often closer to reality than many
experts realise. For example, the Ford iosis concept (show in Beijing
2006) inspired the design of the new Ford Mondeo that is now
manufactured and sold in China. A hint: Ford will repeat history.
display at Auto China will also provide some fun human interaction. We
want to hear from you. Think of it as your chance to be the centre of
attention as we interview you on a variety of fun topics. We'll then
play it on the big screen for everyone to see.
advanced technologies that make today's cars safer, cleaner and more
exciting to drive will play a major part at this year's show. Ford will
take visitors to Auto China on a tour of future technologies such as
Ford's new affordable engine technology that will improve fuel
consumption by 20-30 percent and significantly reduce CO2 emissions. In
this instance, the future is not too far away.
tour continues with a display of a six-speed gearbox that changes gear
by itself. This transmission technology combines the performance
benefits of a manual gearbox with a shift quality smoother than most
conventional automatics. What's more, it reduces fuel consumption and
Ford will excite and entertain with displays and a few surprises at this year's Auto China.