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Mercedes Car Group says CORE plan has led to US$10B in savings, improved revenue

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DaimlerChrysler AG said Tuesday that a program launched in 2005 to restore the lustre of the company's Mercedes Car Group has worked so well that it's being ended ahead of schedule.

Dubbed the CORE program, it was begun in February 2005 with the goal of improving savings and revenue, which it has done, the Stuttgart-based automaker said, finishing three months earlier than planned and counting some US$10.02 billion in savings and improvements.

The initiative was begun to improve the Mercedes-Benz group's competitiveness in a field dominated by rivals like BMW AG and Audi AG.

``The fact that we are able to complete CORE ahead of schedule _ and, most importantly, with such success _ is a testimony to the tremendous effort made by our employees and demonstrates that our organization has what it takes to get the job done,'' said Rainer Schmueckle, chief operating officer of the Mercedes Car Group responsible for production, quality and purchasing and director of the CORE program.

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Mercedes Car Group says CORE plan has led to US$10B in savings, improved revenue
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