DaimlerChrysler AG said Tuesday that a
program launched in 2005 to restore the lustre of the company's
Mercedes Car Group has worked so well that it's being ended ahead of
schedule.
Dubbed the CORE program, it was begun in February 2005 with the
goal of improving savings and revenue, which it has done, the
Stuttgart-based automaker said, finishing three months earlier than
planned and counting some US$10.02 billion in savings and
improvements.
The initiative was begun to improve the Mercedes-Benz group's
competitiveness in a field dominated by rivals like BMW AG and Audi
AG.
``The fact that we are able to complete CORE ahead of schedule _
and, most importantly, with such success _ is a testimony to the
tremendous effort made by our employees and demonstrates that our
organization has what it takes to get the job done,'' said Rainer
Schmueckle, chief operating officer of the Mercedes Car Group
responsible for production, quality and purchasing and director of
the CORE program.
Subscribe in a reader
