took another step to bolster its global design presence with a sneak
peek at a luxurious show car it plans to reveal in China at the Beijing
Motor Show on April 19. Named Invicta, Buick’s show car reflects the
way General Motors utilizes design and engineering talent around the
world to execute a premium vehicle with international appeal.
Invicta, which is Latin for “invincible,” evolves Buick’s global design
direction from the Riviera concept introduced last year in Shanghai.
The Invicta show car was co-developed by GM design centers in North
America and China to meet customers’ expectations equally in the
world’s two largest automotive markets.
global appeal created an opportunity for GM Design Centers to elevate
our collaboration to new levels. Using our virtual reality centers in
Warren, Mich. and Shanghai, designers fused the best ideas from both
cultures during the development of the Invicta, ” said Edward T.
Welburn, vice president, General Motors Global Design. “The result will
set a new design standard for Buick, and it couldn’t have been achieved
by one studio working in isolation. The Invicta represents another
significant design milestone in Buick’s history.”
draws inspiration from the Riviera concept with a modern and graceful
exterior design matched by a sumptuous interior. Invicta pays homage to
Buicks of the 1940s through the 1970s with its nostalgic sweepspear
design cue, a curved line running the length of the car. The exterior
also features Buick’s signature vertical chrome waterfall grille and a
new look to its portholes. The Invicta interior will share Riviera’s
ambient lighting feature and lavish design.
returns the Invicta name after a 45-year hiatus. Buick originally
introduced the Invicta in North America as a production vehicle from
1959 to 1963. It is the first time the nameplate has appeared on a
Buick in China.