Latest Automotive News

Subscribe in a reader





Buick Takes Next Step Toward Premium Car Design

Email   small font medium font large font

Google
 
Web AutoNews24h.com
Buick took another step to bolster its global design presence with a sneak peek at a luxurious show car it plans to reveal in China at the Beijing Motor Show on April 19. Named Invicta, Buick’s show car reflects the way General Motors utilizes design and engineering talent around the world to execute a premium vehicle with international appeal.

The Invicta, which is Latin for “invincible,” evolves Buick’s global design direction from the Riviera concept introduced last year in Shanghai. The Invicta show car was co-developed by GM design centers in North America and China to meet customers’ expectations equally in the world’s two largest automotive markets.

“Buick’s global appeal created an opportunity for GM Design Centers to elevate our collaboration to new levels. Using our virtual reality centers in Warren, Mich. and Shanghai, designers fused the best ideas from both cultures during the development of the Invicta, ” said Edward T. Welburn, vice president, General Motors Global Design. “The result will set a new design standard for Buick, and it couldn’t have been achieved by one studio working in isolation. The Invicta represents another significant design milestone in Buick’s history.”

Invicta draws inspiration from the Riviera concept with a modern and graceful exterior design matched by a sumptuous interior. Invicta pays homage to Buicks of the 1940s through the 1970s with its nostalgic sweepspear design cue, a curved line running the length of the car. The exterior also features Buick’s signature vertical chrome waterfall grille and a new look to its portholes. The Invicta interior will share Riviera’s ambient lighting feature and lavish design.

Buick returns the Invicta name after a 45-year hiatus. Buick originally introduced the Invicta in North America as a production vehicle from 1959 to 1963. It is the first time the nameplate has appeared on a Buick in China.

Receive the latest automotive news by email!

Enter your email address:


Related news
Buick Riviera Concept ...
Buick Expands International Reach with GM Agreement to Export Enclave Crossover to China ...
Discerning vehicle buyers in China are another step closer to experiencing what their U.S. counterparts have been raving about for the past year: the hot-selling Buick Enclave luxury crossover. Chinese officials visited the ...
  Mazda will present an all-new show car at this year’s Moscow International Automobile Salon. ...
The new 2006 Buick Rainer CXL is designed with a modern, curvaceous appeal combined with the advanced technology of today.  With an MSRP of $31,290, the 2006 Buick Rainer CXL ...
Buick , the premium international brand of General Motors, today announced the manufacturer's suggested retail price (MSRP) for its all-new 2008 Lucerne Super entry-luxury sedan. Buick's most ...
Fiat SpA chief executive Sergio Marchionne laid out an ambitious set of four-year targets on Thursday aimed at propelling the newly revitalized company toward capturing a bigger share of the ...
The Insurance Corp. of B.C. has put high risk drivers on notice _ break their bad habits or pay the penalty. ICBC spokesman Doug Henderson says a new policy takes effect Jan. 1 ...
Mercedes-Benz boosts sales by 12 percent in December, continuing positive trend - sales in fourth quarter of 2009 increased significantly by 13 percent Mercedes-Benz in many markets performs better than the market as a ...
Limited Edition SUV Offers Jet-Like Performance ...

Best Investment Newsletter

- 46% in 2008

- invest in the best performing US stocks only and sell them when the uptrend is over

- very easy to follow, simple buy/sell signals

- no need to have investing or trading experience

Find More Now!


Buick Takes Next Step Toward Premium Car Design
> © 2006-2017 AutoNews24h.com except where otherwise noted