BMW Group US sales (BMW and MINI combined) down 11 percent in June.
MINI sales continue to thrive.
Woodcliff Lake, NJ - July 1, 2008... The BMW Group in the U.S. (BMW and
MINI combined) today reported June vehicle sales of 26,155, a decline
of 11 percent from the 29,394 vehicles sold in the same month of 2007.
For the first six months of 2008, BMW Group sales are down 3.9 percent
to 157,913 vehicles versus the 164,338 sold in the first half of 2007.
BMW Brand Sales
BMW brand sales declined 17 percent, to 20,944 vehicles compared to
25,220 vehicles sold in June 2007. Year-to-date, BMW reported sales of
131,513 vehicles compared to the 144,579 reported in the same period a
year ago, a decline of 9 percent.
"Internet leads and consumer traffic in our dealerships remain good,
showing a premium brand such as BMW has the ability to better weather
these turbulent times," said Jim O'Donnell, President of BMW of North
America, LLC. "Even in this segment however, we see a desire for
increased efficiency and that is providing a natural impetus for strong
sales of our new 1 Series and the 3 Series 328i models, but also for
other vehicles such as the new X6 where consumers see the combination
of efficiency, performance and luxury that's right for their unique
needs. Within this overall environment, we are determined to remain
profitable and help our corporation. We will do this by exercising
disciplined volume management matched to demand, and make a small
number of vehicles available to other markets where exchange rates are
more beneficial for the company."
BMW Automobile Sales
BMW's automobile sales are down 17.5 percent in June to 16,555 versus
20,068 in the same month a year ago. Year-to-date sales are down 8.7
percent, to 103,522 automobiles compared to 113,396 in the first half
BMW Sports Activity Vehicles
Sales of BMW Sports Activity Vehicles are down 14.8 percent in June to
4,389 vehicles over the 5,152 sold last June. Year-to-date, sales of
BMW Sports Activity Vehicles decreased by 10.2 percent, to 27,991
vehicles compared to the 31,184 sold in the same period of 2007.
MINI Brand Sales
MINI USA reported sales of 5,211 cars, a 24.8 percent increase compared
to 4,174 cars sold in the same period a year ago. Year-to date, MINI
USA also reported sales of 26,400 cars, an increase of 33.6 percent
over the 19,759 vehicles sold in the same period a year ago.
"The last three months have been the best in our history as the
significant structural shift to small cars has brought into our
dealerships a diverse range of vehicle owners that currently drive
large cars, SUVs and trucks. Our retailers tell us these people
recognize the combination of efficiency, great dynamics and premium
values MINI provides and it allows them to downsize their vehicle
without downsizing their aspirations," said Jim McDowell,
Vice-President MINI USA. "With very few cars remaining in inventory,
our dealers are focusing on taking orders for custom-built cars that
will be delivered to MINI drivers in July through September."
Table: Sales BMW of North America, LLC, June 2008
BMW passenger cars
BMW light trucks
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