BMW Group US sales (BMW and MINI combined) up 3.1 percent in May.
MINI sales reached all-time sales record.
The BMW Group in the U.S. (BMW and
MINI combined) today reported May vehicle sales of 31,781, an increase
of 3.1 percent from the 30,819 vehicles sold in the same month of 2007.
For the first five months of 2008, BMW Group sales are down 2.4
percent, to 131,758 vehicles versus the 134,944 sold January through
May of 2007.
BMW Brand Sales
BMW brand sales were down 4.6 percent, to 25,469 vehicles compared to
26,689 vehicles sold in May 2007. Year-to-date, BMW reported sales of
110,569 vehicles compared to the 119,359 reported in the same period a
year ago, a decline of 7.4 percent.
"In spite of the small decline we saw in May, we see that buyers of
premium vehicles remain active in the market. This continues to help
keep our turn rates strong and momentum maintained through this
difficult period," said Tom Purves, Chairman and CEO of BMW (US)
Holding Corp. "In addition, we are finding that buyers respond
positively to the fact that premium products can also be efficient and
smart purchases. This is a message we continue to communicate about our
BMW Automobile Sales
BMW's automobile sales are down 7.2 percent in May to 19,884 versus
21,421 in the same month a year ago. Year-to-date sales are down 6.8
percent, to 86,967 automobiles compared to 93,327 in the same period of
BMW Sports Activity Vehicles
Sales of BMW Sports Activity Vehicles are up 6 percent in May to 5,585
vehicles over the 5,268 sold last May. Year-to-date, sales of BMW
Sports Activity Vehicles decreased by 9.3 percent, to 23,602 vehicles
compared to the 26,032 sold in the same period of 2007.
MINI Brand Sales
MINI USA reported an all-time record in May. The brand sold 6,312 cars,
a 52.8 percent increase compared to 4,130 cars sold in the same period
a year ago. MINI USA also reported sales of 21,189 cars for the first
five months of 2008, an increase of 36 percent over the 15,585 vehicles
sold in the same period a year ago.
Both the MINI Cooper and Cooper S, as well as the new MINI Clubman were very well received during the month of May.
Says Jim McDowell, Vice-President MINI USA: "Dealers are seeing a wide
range of trade-ins including a lot of full-size SUVs and pick-up trucks
as America thinks more about the cost of fuel. As a result, we are
seeing more consideration for small premium vehicles like MINI than
Table: Sales BMW of North America, LLC, May 2008
BMW passenger cars
BMW light trucks
BMW Certified Pre-Owned
BMW Certified Pre-Owned reports its best sales month ever in May 2008
with 9,616 CPO vehicles sold versus 8,468 vehicles reported last May,
an increase of 13.6 percent. Year-to-date, CPO sales are up 26.5
percent, to 44,077 over the 34,844 reported in the same period in 2007.
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