BMW retailer Vista BMW, based in Southern Florida, has been awarded the
"Certified Pre-Owned (CPO) Dealer of the Year Award". The award was
presented to CPO manager Frank Lynch of Vista BMW by Auto Remarketing
NewsMagazine, the leading magazine of the used car industry, during an
industry wide CPO Forum in Dearborn, MI, on April 7-8, 2008.
Vista BMW is BMW's largest dealership of new and used vehicles in the
US. In 2007 alone, it sold more than 1,217 certified pre-owned BMWs, up
9.1 percent compared to 2006. All in all, Vista BMW sells more than
6,000 new and used BMWs per year.
According to Auto Remarketing NewsMagazine, the award was given to
Vista BMW in recognition of its very professional and customer focused
approach to selling high quality luxury used vehicles. Vista BMW is the
only BMW dealership that received the award. Six other dealers in the
U.S. received similar mentions.
Says Frank Lynch, CPO Manager Vista BMW: "Here in South Florida,
certified pre-owned BMWs have turned into a major draw for new and
existing customers. What makes our used vehicles so attractive is that
you get high quality products combined with premium service and
warranty backed by BMW at a very competitive price.
The BMW CPO Program also holds the luxury segment's "Best Residual
Value Award" in 2007 from the industry bellwether Kelley Blue Book.
Since its inception in 1996, BMW Certified Pre-Owned program has become
the number-one luxury certified program in the United States, with more
than 89,795 vehicles sold in 2007 and March 2008 was BMW's best month
ever, with sales of 9,600 certified vehicles.
"The BMW CPO program is one of the fastest-growing areas of BMW of
North America's businesses and we are expecting yet another record year
for our used car business in 2008," said Joan Horst, CPO Marketing
Manager, BMW of North America, LLC. "The fact that BMW continues to
achieve record CPO sales results in the face of weakness in the overall
used vehicle market and uncertainty in the U.S. economy is a testament
to the underlying strength of the BMW brand and the professionalism and
competence of BMW dealers around the country."
Customers are increasingly recognizing CPO vehicles as a low-risk,
high-reward proposition. Certified Pre-Owned BMWs offer a number of
benefits to the customer including:
* Every Certified Pre-Owned BMW is backed by a special BMW Protection
Plan which provides coverage for up to two years or 50,000 miles
(whichever comes first);
* The Warranty is administered by BMW of North America, LLC, ensuring
that covered repairs are performed by BMW-trained technicians using
only genuine BMW replacement parts;
* To be eligible for enrollment in the Certified Pre-Owned Vehicle
Program, vehicles must be in service for at least six months or have
less than 60,000 miles on the odometer and must pass extensive
certification checks by BMW factory-trained technicians; and
* Certified Pre-Owned vehicle owners are given around-the-clock roadside assistance protection at no additional cost.
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