After a construction period of around two and a half years, BMW will
once again be opening the doors to the BMW Museum on 19 th June 2008. A
major architectural and design redevelopment has extended the
exhibition space fivefold to more than 5,000 sq. m. Following this
new-concept rebuild, its trademark remains the so-called "museum bowl"
- the unique, world-famous construction by Viennese architect Karl
Schwanzer that dates back to 1973. Along with the BMW Welt Experience
and Delivery Centre and the BMW plant tour, the BMW Museum adjacent to
the Group's headquarters provides a unique brand experience at the
Munich location. Two days after its ceremonial inauguration, the Museum
will be open to the public again from 21st June.
The New BMW Museum is a brand museum that showcases the historical
evolution of the brand's competence and innovative strength, along with
its achievements and sporting successes. The development of the BMW
brand is traced from the past to the present and on into the future. At
the core of the exhibition material are such icons of BMW's product
history as the BMW R 32, the BMW 507 and the legendary BMW 2002. Some
120 exhibits, encompassing production and racing models as well as
concept vehicles, bear eloquent testimony to the thrilling history of
the BMW brand. Featured themes range from design and engine
construction to advertising, aerodynamics and motorsport. Exceptional
exhibition technology underlines the aspiration of the Museum's new
concept: "Once again BMW is setting new trends and embarking on
untrodden paths to link up the history of its vehicles with that of the
company in an exciting and surprising way. Quite simply, fascination
and passion is what it's all about," says Karl Baumer, Director of BMW
Group Mobile Tradition.
The extension of the BMW Museum into the neighbouring low-rise building
has allowed the exhibition area to swell to five times its former size.
Karl Schwanzer's architectural philosophy is further pursued in the
newly claimed spaces: in addition to streets and squares, bridges and
houses appear within a built-up space. The upshot is an urban
architecture, a kind of "traffic complex" composed of the fundamental
constituents of the automotive environment. Visitors will discover
enclosed and open exhibition spaces, a configuration of ramps, numerous
detailed views and broad vistas, and a series of ever-changing
perspectives that will take them by surprise.
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