100 Days of BMW Welt - More than 500,000 Visitors
Festive handover of 3,500 cars.
Within just a short time, the BMW Welt in Munich has become an
extremely popular highlight for visitors. In the first 100 days
following the Opening Ceremony on 17 October 2007, more than 500,000
guests have visited the BMW Welt. Right from the start on the opening
weekend the curiosity aroused by the building's trendsetting
architecture created by Professor Wolf D. Prix and the specific
exhibitions presented by BMW attracted no less than 80,000 people to
the BMW Welt. Since then more than 15,000 have joined in guided tours
of the location, all of them fully booked. To date BMW Welt was also
the starting point for 25,000 visitors going on the new Plant Tour on
the Production Mile in the BMW Plant next door, where some 900 units of
the 3 Series come off the assembly lines every day.
A staggering 140,000 guests have so far enjoyed the wide range of
culinary delights offered at the three restaurants and the coffee bar
in the BMW Welt. The Events Forum has attracted 10,000 guests of BMW
and other organisers, and 6,000 visitors have enjoyed the panel
discussions and free jazz and classic concerts with internationally
renowned artists in the Double Cone. 100,000 visitors, finally, have
come to the shops in the BMW Welt, buying no less than 55,000 products.
Among children and young people between 7 and 13, the Junior Campus is
an absolute highlight. In all, 4,800 girls and boys have attended the
workshops on the subject of mobility in the Campus Laboratory and
Campus Workshops, building cars themselves in small teams. And so far
71 school classes have visited the Junior Campus, with 700 children
celebrating their birthday there.
Car pick-up service available in further countries in 2008.
No less than 3,500 cars have already been handed over to their proud
owners in the Car Delivery Centre, where customers are absolutely
thrilled by the detailed and individual briefing they receive on their
new BMW and the festive handover ceremony. With deliveries starting on
23 October 2007, both German and North American customers have been
able to experience the BMW Welt. 700 custom-ers from the USA personally
picked up their new BMW at this unique location, at the very heart of
Capacities are being consistently increased in 2008 to meet great
demand from other markets. And so, like the ramp-up of a new model, the
BMW Welt Car Delivery Centre will increase its activities step-by-step.
Maintaining a highly attractive series of open cultural events, the BMW
Welt will continue to offer free jazz concerts and cultural highlights.
All citizens of Munich and many tourists visiting the city will
therefore have the opportunity to enjoy a highly entertaining and
high-quality series of events at the BMW Welt.
New specific exhibitions, concerts, a visit to the Junior Campus or the
wide range of culinary delights - there are many reasons in 2008 to
visit the BMW Welt and have a great time.
With the New BMW Museum being opened in 2008, the overall experience of the BMW Welt is being rounded off once and for all.
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